Winners & Shortlists

2018 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location or Proximity
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES		 UM MENA Dubai UNITED ARAB EMIRATES
AUDIO HUNTERS
INFINITI / INFINITI		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD		 FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
 SAUDI ARABIA
LEBANON
Short List
A02 Augmented Mobile Experience & VR
MONOPRIX GO
MONOPRIX / MONOPRIX GO		 J. WALTER THOMPSON TUNIS TUNISIA
A03 Networked / Connected Mobile Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD		 FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
 SAUDI ARABIA
LEBANON
A04 Innovative Technology & Wearables
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
Short List
B02 Mobile Apps
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
Bronze
MASHROOI
DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT / MOBILE APP		 CLEVER°FRANKE Utrecht THE NETHERLANDS
KEY RENTAL CAR
KEY RENTAL CAR / CAR RENTAL		 EDESGIN Jeddah SAUDI ARABIA
LIV. - THE ONLY FULLY DIGITAL LIFESTYLE BANK IN THE UAE
EMIRATES NATIONAL BANK OF DUBAI / LIV.		 R/GA LONDON UNITED KINGDOM
B03 Social for Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE		 77 MEDIA Jeddah SAUDI ARABIA
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Mobile Games
MONOPRIX GO
MONOPRIX / MONOPRIX GO		 J. WALTER THOMPSON TUNIS TUNISIA
VÉL'OH CHALLENGE
SNBG HEINEKEN TUNISIA / OH!		 TRACY Tunis TUNISIA
B05 Mobile Advertising
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
Grand Prix
GAMELOFT ADVERTISING SOLUTIONS
na / GAMELOFT ADVERTISING SOLUTIONS		 GAMELOFT ADVERTISING SOLUTIONS Dubai UNITED ARAB EMIRATES GAMELOFT ADVERTISING SOLUTIONS
Dubai
 UNITED ARAB EMIRATES
BATTERY BUSTER
CHEVROLET / BOLT EV		 COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
C01 Integrated Mobile Campaigns
LUX FLOWERBOMB
LUX / LUX FLOWERBOMB		 INMOBI Singapore SINGAPORE
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA		 IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
 EGYPT
Short List
C02 Cross Device Campaign
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA		 IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
 EGYPT
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD		 FP7/RUH Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
PIXEL MOB
Beirut
 SAUDI ARABIA
LEBANON
C03 Messaging Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OPTIX
Dubai
 UNITED ARAB EMIRATES
Short List
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES