2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A02 Durable Consumer Goods, including Cars
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM Jeddah SAUDI ARABIA
B12 Use of Technology
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B05 Use of Ambient Media: Small Scale
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
B07 Use of Events
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
B06 Use of Ambient Media: Large Scale
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
A07 Corporate Social Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B04 Use of Outdoor
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List
B09 Use of Digital Platforms
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F01 Excellence in Media Insights & Strategy
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B02 Use of Audio Platforms
LOST FREQUENCY
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
B03 Use of Print
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
B10 Use of Mobile
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
B11 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
B08 Use of Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Silver
B05 Use of Ambient Media: Small Scale
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Gold
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Grand Prix
F01 Excellence in Media Insights & Strategy
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Bronze
A09 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
E01 Use of Integrated Media
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT ZENITH Cairo EGYPT
A01 Fast Moving Consumer Goods
ENTERING THE LION'S DEN AND WINNING
P.T. MAYORA / TORABIKA CAPPUCCINO
MINDSHARE LEBANON Beirut LEBANON MINDSHARE LEBANON Beirut LEBANON
B04 Use of Outdoor
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL TURKEY
B07 Use of Events
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
B09 Use of Digital Platforms
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B12 Use of Technology
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
A07 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B08 Use of Stunts
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
B10 Use of Mobile
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
B11 Use of Social Platforms
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
C03 Use of Branded Content created for Digital or Social Media
ESPN & EMIRATES: FLYING THE FLAG
EMIRATES / BRANDING
ESPN SPORTS MEDIA LIMITED Dubai UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
B11 Use of Social Platforms
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY STARCOM Istanbul TURKEY
A02 Durable Consumer Goods, including Cars
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
A09 Charities & Non-profit
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
B08 Use of Stunts
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B07 Use of Events
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B10 Use of Mobile
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B09 Use of Digital Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Bronze
B05 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Gold
E01 Use of Integrated Media
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Silver
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
E01 Use of Integrated Media
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Use of Ambient Media: Small Scale
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B08 Use of Stunts
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
FAST. NOT FURIOUS.
INFINITI OF ARABIAN AUTOMOBILES / INFINITI Q50 RED SPORT
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA Dubai UNITED ARAB EMIRATES