2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD
Dubai
MAGNA GLOBAL
Dubai
UNITED ARAB EMIRATES
Gold
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
ENTERING THE LION'S DEN AND WINNING
P.T. MAYORA / TORABIKA CAPPUCCINO
MINDSHARE LEBANON Beirut LEBANON MINDSHARE LEBANON
Beirut
LEBANON
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
A02 Durable Consumer Goods, including Cars
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
GONE IN 6 DAYS
INFINITI OF ARABIAN AUTOMOBILES / INFINITI'S AUTOMANIA TRADE-IN
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
Short List
FAST. NOT FURIOUS.
INFINITI OF ARABIAN AUTOMOBILES / INFINITI Q50 RED SPORT
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL
TURKEY
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH
Riyadh
SAUDI ARABIA
Grand Prix
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA
Cairo
EGYPT
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A06 Corporate Image & Sponsorship
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
A07 Corporate Social Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MARRIAGE AGAINST OBSTACLES - SAYIDATY YOUTH AWARENESS CAMPAIGN
SAYIDATY / SAYIDATY ONLINE CAMPAIGN
SAYIDATY Dubai UNITED ARAB EMIRATES
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Silver
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN HEALTH
New Delhi
INDIA
A09 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
B01 Use of Screens
RTA - SMART MOVES
RTA / S'HAIL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
Bronze
FAST. NOT FURIOUS.
INFINITI OF ARABIAN AUTOMOBILES / INFINITI Q50 RED SPORT
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
B02 Use of Audio Platforms
LOST FREQUENCY
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B03 Use of Print
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
B04 Use of Outdoor
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH
Riyadh
SAUDI ARABIA
Short List
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES HUG
Dubai
UNITED ARAB EMIRATES
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS
Tunis
TUNISIA
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL
TURKEY
B05 Use of Ambient Media: Small Scale
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Gold
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Silver
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT DIGITAL REPUBLIC
Cairo
EGYPT