2018 Winners & Shortlists

The Campaign

Sayidaty launched a micro-site in Ramadan that lasted only for the holly month of Ramadan and that was starting from May 2017- June 2017 . The Micro site was inclusive of: Campaign Activities and events: A list of events and cheritable events around in UAE and Saudi of which Sayidaty and its partners will play a role in. Goodness Meter: The section of which the whole campaign is run through. It is a section that has a meter that grows with all public media shares of the hashtag #????_?????? (Do Good) and of which the more the hashtag shared the meter grows and the more Sayidaty and its partners will grow with activities to help others in need. Charitable Organization directory: A directory of those interested to do a good deed working with multiple credible organizations in the region.

Creative Execution

Encouraging Sayidaty audience to use the hashtag was the main objective of thecampaign: Giving out 300 boxes of Ramadan groceries (Dubai) 200 posts: Giving out 300 boxes of Ramadan groceries (Dubai) 400 posts: giving away 250 Meals for Labors and Taxi Drivers (Dubai) 700 posts: giving away 70 Moroccan dresses for girls who are in need (Morocco) 800 posts:giving Away “Breakfast” boxes for people on the streets as they are late for breaking their fast (Dubai) 1000 postsGiving Away “Breakfast” boxes for people on the streets as they are late for breaking their fast (Dubai) 1200 posts: Sponsor ship of 2 kids whose parents cant afford their education (Dubai) With more shares than expected, we increased our activities : UAE: Collaboration with 5 stars restaurants to give away more than 1500 meals Jordan: Organizing a breakfast event + Gifts for an Orphanage Turkey:Collaboration with Celebrities and public figures for giveaways

Facebook: More than 85,300 new fans more than 2.5M reactions, 102,000 comments 115,000 shares Instagram : Over 70,100 new fans more than 1.5M likes & 60,200 comments Celebrities and public figures using the # Twitter: Over 7,000 new followers 36,400 interactions, 26,000 likes 8,300 retweets

The meter was online based and its major role was to automatically count the number of users using the campaign’s customized hashtag (#????_??????) on their social media personal accounts to spread goodness. Once the hashtag was, the meter grew with the count achieved as following: For every 200 Tweets Sayidaty gave a hand to those who are in need via a specific event or activity The meter’s objective was 600 tweets on #????_?????? In less than a week we got more than 400 tweets In second week we were requested to extend the meter to 1200 tweets By the end of the holly month meter exceeded to more than 1200 tweets A hand for that extension was made by giving a special award