Brand | UNHCR |
Product/Service | PS BATTLE |
Entrant | OGILVYONE Dubai, UNITED ARAB EMIRATES |
Category | Co-Creation & User Generated Content |
Idea Creation
|
OGILVYONE Dubai, UNITED ARAB EMIRATES
|
The Campaign
We decided to reframe the portrayal of refugees in the media, with an innovative campaign on Reddit - A Photoshop Battle for Good that made people care about refugees again.
Creative Execution
We shared an original image of Zahra, a six year old refugee, and asked Reddit to re-imagine what Zahra’s winter, and broader life, might be like if she wasn't a refugee.
The picture of Zahra travelled around the world and 705 691 felt compelled to re-imagine Zahra’s world.
We approached Reddit, the famous online community where 8 million computer geeks use their creativity and Photoshop skills to change the context of an original image with dramatic re-creations. This time, we asked the community to embark on a one-of-a-kind battle for good.
Credits
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Logan Allanson |
Ogilvy One Dubai |
Creative Director |
Prajakta More |
Memac Ogilvy Dubai |
Copywriter |
Ben Griffiths |
Ogilvy One Dubai |
Head of Art |
Tamer Samy |
Leap Studios |
Designer |
Karim Mahmou |
Leap Studios |
Designer |
Saleh Adly |
Leap Studios |
Designer |
Omer Elnaiem, Aya El Hibri, Siham Salim Elnajmi, Raefah Makki |
UNHCR |
UNHCR Team |
Muhammad Umair, Mouna Ghadban, Ahmed Elsherif, Ricardo Lins |
Memac Ogilvy Dubai |
Project support |
Links
Social Media URL