2018 Winners & Shortlists

The Campaign

Thanks to Internet, we convinced PSG to recruit Ooredoo’s brand ambassador, Migalo.

Creative Execution

Step1: Ooredoo casted a listener to ridicule Ooredoo’s ambassador, Migalo, regarding his soccer skills during a radio show. The video of the radio show made more than 500k views on social networks. Step2: To respond to "this provocation", we shot another video in which Migalo sets the goal of shooting the crossbar five times and does it hands down. Posted on Migalo's facebook wall, the video was seen by thousands. Step3: For a greater impact, we shared it on Ooredoo's Facebook page tagging our partner PSG, challenging them to hire Migalo. PSG commented on the post saying that they would comply if the video reached 10K likes which happened in less than an hour. Step4: With the PSG's help, we shot two other videos, one announcing the arrival of the new Migalo jersey in PSG shops and the second showing his first training session.

In a 12 million people country, the results were just amazing! The entire campaign reached 36 million people in and outside Tunisia and more than 17 million views, around a million social interactions and tens of thousands of comments and shares! In earned media, the campaign toured the Tunisian electronic press and had a 15 minutes appearance in prime time during a famous Tunisian TV show on Attessia TV, in the presence of Ooredoo Tunisia's communication manager!

Ooredoo is the only brand that promotes both Football and Internet in Tunisia. At the same time, it happens that Internet and Football are the most popular hobbies in Tunisia. we decided to use Internet and Football in order to promote the new tagline of Ooredoo : "Enjoy The Internet”.