2018 Winners & Shortlists

#SHOPLESS

Short List
Client/BrandBRF
Product/ServiceSADIA
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryCreative Effectiveness
CategoryCreative Effectiveness for Good
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Ramadan is the month of the year that promotes a complete food extravaganza: supermarkets are bombarded with promotions, restaurants are full from sunset to sunrise, and houses are filled with people gathered around large buffets. However, while everyone is cooking, eating and celebrating, tons of food is thrown away. With food waste management being at the top of its corporate priorities, Sadia capitalized on the season to teach people a valuable lesson: food is valuable, let’s not waste it… For the first time in a brand’s history, a drop in category sales was worth a celebration!

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Daniel Correâ Impact BBDO Dubai Creative Director
William Mathovani Impact BBDO Dubai Associate Creative Director
Leen Fakheriddin Impact BBDO Dubai Regional Account Director
Tihana Begovic Impact BBDO Dubai Account Director
Dominika Policht Impact BBDO Dubai Account Manager