2018 Winners & Shortlists

SKIP FRIDAY 13

Client/BrandLA LIBANAISE DES JEUX
Product/ServiceLOTTO LIBANAISE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryCreative Effectiveness
CategoryCreative Effectiveness
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Loto is about luck. With the unluckiest day of the year looming, Friday the 13th, Loto Libanaise decided to give people the opportunity to skip it all together! We created a microsite skipfriday13.com, allowing Loto customers in Lebanon to log in, and purchase tickets from a different day and country. We rerouted Loto Libanaise' website IP address every hour from one country to the next, across 24 servers worldwide based on time zones. People skipped unlucky Friday 13th - and when people feel lucky, they play more Loto. In 24hrs Loto smashed their previous record for online tickets sales.

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Daniel CorreĆ¢ Impact BBDO Dubai Creative Director
William Mathovani Impact BBDO Dubai Associate Creative Director
Hisham Lahouasnia Impact BBDO Dubai Digital Director
Nabeel Qaisar Impact BBDO Dubai Technical Director
Nilesh Thakkar Impact BBDO Dubai Technical Lead
Mohsin Khan Impact BBDO Dubai User Interface Developer
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