2018 Winners & Shortlists

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Client/BrandPEPSICO
Product/Service7UP
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryCreative Effectiveness
CategoryCreative Effectiveness
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Basketball in Beirut is as huge as football in Brazil. There are hundreds of street courts hosting games around the city every day. But there's a problem: power cuts. For an average of 3 hours every day. Sometimes, it even goes up to 6 hours. No lights = no games. So 7UP created the first eco-basketball court powered by solar energy. When there's a blackout, the court lights up and the game never stops. To amplify the impact, we captured the game and people's reactions on camera and shared the film on social media. This attracted over 11MM total views* - making over 5 million PR and media impressions worth more than USD270,000** As a result there was a 73% increase in brand engagement, therefore enhancing consumer relationship with the brand*** *Source: Media agency post campaign analysis ***Source: PR agency post campaign analaysis ****Source: Media agency post campaign analysis

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Daniel Correa Impact BBDO Dubai Creative Director
William Mathovani Impact BBDO Dubai Associate Creative Director
Anju Purushot Impact BBDO Dubai Senior Broadcast Producer
Philippe Berthelot Impact BBDO Dubai General Manager