Brand | AL ISMAELIA REAL ESTATE INVESTMENT |
Product/Service | FONTS |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Creative Effectiveness |
Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
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Brief Explanation
After over a century of being the heart of the city, Downtown Cairo does not only embody a past history, it also represents a pulsating present, and in its heart, the future of this great city is taking shape ahead of its eventual unfolding.
Fonts, like buildings, and theater, and songs are a reflection of the social cultures that have created them. Calligraphy is a substantial art that is an essential component of our visual environment and of our public spaces. The fonts of Downtown Cairo are no exception; they tell the story of Cairo through the facades of this great neighborhood. A project to document the fonts of Downtown Cairo and to recreate them aiming at the restoration & the preservation of the old neighborhood and its revival in contemporary times.
The project captures fonts from different eras, their various uses and how they integrated into the daily lives of the societies they addressed. The idea was ti capture these fonts & digitize them, and availing them, not only to the general public, design communities & artists, but also to today's businesses and retailers.
Credits
Ibrahim Eslam |
J. Walter Thomson Cairo |
Executive Creative Director |
Ibrahim Eslam |
J. Walter Thomson Cairo |
Design Director |
Nardine Shenouda |
J. Walter Thomson Cairo |
Senior Art Director |
Adam Mourad |
J. Walter Thomson Cairo |
Associate Creative Director |
Karim Fanous |
J. Walter Thomson Cairo |
A/V Producer |
Reem Megahed |
J. Walter Thomson Cairo |
Head of production |
Shady Abdelaziz |
J. Walter Thomson Cairo |
TV producer |
Amr Ashraf |
J. Walter Thomson Cairo |
TV Producer |
Haytham Nawar |
N/P |
Project consultancy/type research |
Ghalia El Srakbi |
N/P |
Project consultancy / Type research |
Amro Thabit |
N/P |
Senior Designer |
Yasser Nazmy |
N/P |
Designer |
Ahmed Hammoud |
N/P |
Designer |
Yosra Gamal |
N/P |
Designer |
Mirna Noaman |
N/P |
Designer |
Nada Hesham |
N/P |
Designer |
Mai Azmy |
J. Walter Thomson Cairo |
Managing Director |
Mostafa Shady |
J. Walter Thomson Cairo |
Executive Director New Buisness |
Diana George |
J. Walter Thomson Cairo |
Senior Planner |
Ahmed Helal |
J. Walter Thomson Cairo |
Senior project manager |
Malak Elnahas |
J. Walter Thomson Cairo |
Senior Account Executive |
Tariq Ali |
Zanad |
Film Director |
Links
Website URL