2018 Winners & Shortlists

DOWNTOWN FONTS

Client/BrandAL ISMAELIA REAL ESTATE INVESTMENT
Product/ServiceFONTS
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
Type of EntryCreative Effectiveness
CategoryCreative Effectiveness
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT

Brief Explanation

After over a century of being the heart of the city, Downtown Cairo does not only embody a past history, it also represents a pulsating present, and in its heart, the future of this great city is taking shape ahead of its eventual unfolding. Fonts, like buildings, and theater, and songs are a reflection of the social cultures that have created them. Calligraphy is a substantial art that is an essential component of our visual environment and of our public spaces. The fonts of Downtown Cairo are no exception; they tell the story of Cairo through the facades of this great neighborhood. A project to document the fonts of Downtown Cairo and to recreate them aiming at the restoration & the preservation of the old neighborhood and its revival in contemporary times. The project captures fonts from different eras, their various uses and how they integrated into the daily lives of the societies they addressed. The idea was ti capture these fonts & digitize them, and availing them, not only to the general public, design communities & artists, but also to today's businesses and retailers.

Credits

Name Company Position
Ibrahim Eslam J. Walter Thomson Cairo Executive Creative Director
Ibrahim Eslam J. Walter Thomson Cairo Design Director
Nardine Shenouda J. Walter Thomson Cairo Senior Art Director
Adam Mourad J. Walter Thomson Cairo Associate Creative Director
Karim Fanous J. Walter Thomson Cairo A/V Producer
Reem Megahed J. Walter Thomson Cairo Head of production
Shady Abdelaziz J. Walter Thomson Cairo TV producer
Amr Ashraf J. Walter Thomson Cairo TV Producer
Haytham Nawar N/P Project consultancy/type research
Ghalia El Srakbi N/P Project consultancy / Type research
Amro Thabit N/P Senior Designer
Yasser Nazmy N/P Designer
Ahmed Hammoud N/P Designer
Yosra Gamal N/P Designer
Mirna Noaman N/P Designer
Nada Hesham N/P Designer
Mai Azmy J. Walter Thomson Cairo Managing Director
Mostafa Shady J. Walter Thomson Cairo Executive Director New Buisness
Diana George J. Walter Thomson Cairo Senior Planner
Ahmed Helal J. Walter Thomson Cairo Senior project manager
Malak Elnahas J. Walter Thomson Cairo Senior Account Executive
Tariq Ali Zanad Film Director
Links
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