2018 Winners & Shortlists

UNVEIL SAUDI

Client/BrandSAUDI TELECOM COMPANY
Product/ServiceNETWORK AND COVERAGE
EntrantJ. WALTER THOMPSON RIYADH, SAUDI ARABIA
Type of EntryCreative Effectiveness
CategoryLong-Term Creative Effectiveness
Idea Creation J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Production MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA

Brief Explanation

Most of Saudi Arabia remains unexplored, even to Saudis. So when STC found its claim to have the largest network coverage challenged by competition, we introduced ‘Unveil Saudi’: a nation-wide, real-time demonstration of network power. We traveled far and broadcast live never-before-seen footage and pictures, testing the furthest reaches of our network and uncovering the Kingdom’s breathtaking diversity. Our large-scale operation turned from a trending topic to a permanent internal tourism platform adopted by the government, and consumers’ perception of our network strength increased by 17%.

Credits

Name Company Position
Chafic Haddad J. Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J. Walter Thompson Executive Creative Director
Ahmad Shanaa J. Walter Thompson Senior Art Director
Abeer Alsalem J. Walter Thompson Copywriter
Maian Alken J. Walter Thompson Copywriter
Maher Kaidbey J. Walter Thompson Senior TV Producer
Jude Alsaati J. Walter Thompson TV Producer
Marc Baakliny J. Walter Thompson Digital Art Director
Made in Saudi Made in Saudi Production House
Dana Alkutoubi J. Walter Thompson Head of Strategic Planning KSA
Jad Haddad J. Walter Thompson Associate Business Director
Maan Gelidan J. Walter Thompson Senior Account Manager
Ahmed Alsahhaf Saudi Telecom Company GM of Marketing Communication – Consumer Business Unit
Naif Alqazlan Saudi Telecom Company Digital Media Director
Abdullah Alotaibi Saudi Telecom Company Senior Digital Media Professional