Brand | JORDAN RED CRESCENT |
Product/Service | SERVICE |
Entrant | J. WALTER THOMPSON JORDAN Amman, JORDAN |
Category | Creative Effectiveness for Good |
Idea Creation
|
J. WALTER THOMPSON JORDAN Amman, JORDAN
|
Idea Creation 2
|
J. WALTER THOMPSON JORDAN Amman, JORDAN
|
Brief Explanation
First aid is one of the most simple and basic knowledge tools that can truly save a life.
While people are spending most of their time online, discovering and learning about almost everything, medical knowledge is in comparison, not that popular. And when facing such situation where time is crucial, most people tend to stand still and do nothing or just wait for someone who might know better.
Have we become robots? Or Are we still humans?
In the digital world, there is only one way to find out!
Therefore, we’ve turned the regular un-skip-able captchas into an educational tool through embedding first aid information into our daily online experiences; replacing gibberish with value. Through our special microsite, website owners can download these captchas in both Arabic and English, either to replace the regular one, or as a temporary homepage verification popup. So, every online user turns into a potential life saver.
The initiative took over high traffic websites for a full day, where visitors were required to key in the first aid tip they see on the screen.
Later on, the captcha can be used by organizations and corporations and website owners by implementing it as an additional security measure for the long term, therefore, more lives are possibly saved.
Major websites around Jordan took part:
Khaberni: One of the top online newspaper in Jordan
Ekeif: An educational website with nearly 70 million views
Toyota Jordan
The initiative gained
1.2 Million impressions
960,000$ Earned Media
524,619 Interactions
Local and regional media picked up on the initiative, and in no time, Life Saving Captcha had become a nationwide triumph.
Credits
Nicolas Geahchan |
J. Walter Thompson |
Executive Creative Director |
Talal Qarrain |
J. Walter Thompson Jordan |
CEO |
Rula Al Khadra |
J. Walter Thompson Jordan |
Managing Director |
Basel Jumaa |
J. Walter Thompson Jordan |
Creative Director |
Bana Alami |
J. Walter Thompson Jordan |
Account Executive |
Heba Sari |
J. Walter Thompson Jordan |
Copywriter |
Ala'a Tabba |
J. Walter Thompson Jordan |
Junior Art Director |
Dina Qaddoumi |
J. Walter Thompson Jordan |
Account Director |
Rawan Khuffash |
J. Walter Thompson Jordan |
Public Relationship Executive |
Basmah Qasim |
J. Walter Thompson Jordan |
Media Relationship Manager |
Links
Website URL