2018 Winners & Shortlists

CHICLETS - A TALKING PACK

Client/BrandMONDELEZ
Product/ServiceCHICLETS
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
Type of EntryCreative Effectiveness
CategoryCreative Effectiveness
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT

Brief Explanation

A design made for social media activation The objective was to regain the brand’s youthfulness.. The old packs have been replaced with more hip & youthful ones. The iconic logo was transformed into a talking “mouth”, and the flavors were personalized into characters, creating a seamless transition from on shelf to online. The packs, or rather the characters, were brought to ‘live’, and the brand was the first to introduce “LIVE ANIMATED WEBISODES” in the Middle East. The idea was to own a new level of social engagement native to today’s youth.

Credits

Name Company Position
Ibrahim Eslam J. Walter Thompson Cairo Head of Creative Team
Amr Thabet J. Walter Thompson Cairo Art Director
Malek Sherif J. Walter Thompson Cairo Art Director
Ahmed Wahid J. Walter Thompson Cairo Copywriter
Salma Hamouda J. Walter Thompson Cairo Business Director
Mai Azmy J. Walter Thompson Cairo Managing Director
Sandra Hazem J. Walter Thompson Cairo Account Manager
Shady Abdel Aziz J. Walter Thompson Cairo Agency Producer
Mahmoud Hamdy N/A Director
Mahmoud Derbala Magic Beans Producer
Menna El Sweify Mondelez Head of Gum, Candy & Beverage
Ahmed Emad Mondelez Media Manager
Dina Medhat Mondelez Brand Manager Gum & Candy Egypt