2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A02 Creative Effectiveness for Good
#BEATME
UN WOMEN / PUBLIC AWARENESS
BBDO PAKISTAN Lahore PAKISTAN

Winner

#SHOPLESS
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A PRICELESS DELIVERY
MASTERCARD / CREATIVE EFFECTIVENESS FOR GOOD
FP7/DXB Dubai UNITED ARAB EMIRATES
A01 Creative Effectiveness
AD D
NATIONAL HEALTH INSURANCE COMPANY, DAMAN / "VITAMIN D" DEFICIENCY AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
CHICLETS - A TALKING PACK
MONDELEZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS
AL ISMAELIA REAL ESTATE INVESTMENT / FONTS
J. WALTER THOMPSON CAIRO EGYPT
GHANEELY
ORANGE / GHANEELY MUSIC APP
FP7/CAI Cairo EGYPT
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
HAMMAM FIGHTER
ORANGE / PROMOTE 4G
FP7/TUN Tunis TUNISIA
LAY'S PASS A SMILE
PEPSICO / SNACKS
BBDO PAKISTAN Lahore PAKISTAN
A03 Long-Term Creative Effectiveness
ONE-DROP BOTTLE
HENKEL / PRIL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Creative Effectiveness
ONE-DROP BOTTLE
HENKEL / PRIL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
A02 Creative Effectiveness for Good
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A01 Creative Effectiveness
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Creative Effectiveness for Good
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A01 Creative Effectiveness
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A02 Creative Effectiveness for Good
THE LIFE SAVING CAPTCHA
JORDAN RED CRESCENT / SERVICE
J. WALTER THOMPSON JORDAN Amman JORDAN
A01 Creative Effectiveness
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT

Winner

A02 Creative Effectiveness for Good
THE NAZAR INITIATIVE - ASTER HEALTHCARE
ASTER HEALTHCARE / EYECARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A03 Long-Term Creative Effectiveness
THE NAZAR INITIATIVE - ASTER HEALTHCARE
ASTER HEALTHCARE / EYECARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A01 Creative Effectiveness
TRUMP
ROYAL JORDANIAN / TACTICAL AD
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
TUMMYFISH
NESTLÉ MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A03 Long-Term Creative Effectiveness
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA