2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
E02 Art Direction / Design
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
B01 Mailings
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
B03 Use of Ambient Media: Large Scale
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
C03 Use of Social Platforms
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
D02 Launch & Re-launch
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
D01 Acquisitions & Retention
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B04 Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E03 Experience Design
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
A07 Corporate Social Responsibility
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
A06 Corporate Image & Sponsorship
VALENTINE'S
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
C01 Use of Digital Platforms
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
E01 Copywriting
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
A08 Public Sector
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B02 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Gold
F02 Low Budget / High Impact Campaign
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
C02 Use of Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
D01 Acquisitions & Retention
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Silver
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Gold
B01 Mailings
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
C01 Use of Digital Platforms
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
F01 Integrated Campaign Led by Direct
LA PERLE LAUNCH
LA PERLE / LA PERLE
HAVAS Dubai UNITED ARAB EMIRATES
B04 Use of Technology
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON
A07 Corporate Social Responsibility
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON
C02 Use of Mobile
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E02 Art Direction / Design
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
A09 Charities & Non-profit
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
B02 Use of Ambient Media: Small Scale
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
C03 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
F02 Low Budget / High Impact Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D02 Launch & Re-launch
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
D01 Acquisitions & Retention
CAREEM- CAPTAINS WANTED
CAREEM / SUPPLY (CAPTAINS)
J. WALTER THOMPSON CAIRO EGYPT
C03 Use of Social Platforms
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
F02 Low Budget / High Impact Campaign
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
A09 Charities & Non-profit
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
B02 Use of Ambient Media: Small Scale
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES
C01 Use of Digital Platforms
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
A01 Fast Moving Consumer Goods
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
E02 Art Direction / Design
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
F01 Integrated Campaign Led by Direct
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES