2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C03 Use of Social Platforms
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
F02 Low Budget / High Impact Campaign
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
C03 Use of Social Platforms
THE PEOPLE’S UNIFORM
FLYADEAL / AIRLINES
77 MEDIA Jeddah SAUDI ARABIA
B03 Use of Ambient Media: Large Scale
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
E02 Art Direction / Design
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
F02 Low Budget / High Impact Campaign
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
C03 Use of Social Platforms
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
E02 Art Direction / Design
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
D02 Launch & Re-launch
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT
F02 Low Budget / High Impact Campaign
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT
A09 Charities & Non-profit
#FOODFORTHOUGHT
WORLD FOOD PROGRAMME / @WFP_MENA
CHEIL KSA Jeddah SAUDI ARABIA
B02 Use of Ambient Media: Small Scale
SUNTOP TRADITIONAL GAMING BOX
SUNTOP / 40-YEAR ANNIVERSARY
CHEIL KSA Jeddah SAUDI ARABIA
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
C01 Use of Digital Platforms
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
F02 Low Budget / High Impact Campaign
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
B02 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT
A01 Fast Moving Consumer Goods
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
D01 Acquisitions & Retention
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C03 Use of Social Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
B03 Use of Ambient Media: Large Scale
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
D02 Launch & Re-launch
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
E02 Art Direction / Design
VEILS OF PRIDE
MAK / HIJAB
GREY MENA Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Direct
LA PERLE LAUNCH
LA PERLE / LA PERLE
HAVAS Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
CHANGING THE FACE OF THE UAE
AL FUTTAIM MOTORS / TOYOTA
HUG Dubai UNITED ARAB EMIRATES
B02 Use of Ambient Media: Small Scale
THE FLIPPIN' VIDEO
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES
C03 Use of Social Platforms
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
INTERRUPTIONS
VISA / VISA DUBAI SHOPPING FESTIVAL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
B02 Use of Ambient Media: Small Scale
THE SWEET BOX
THE EGYPTIAN FOOD BANK / FOOD DONATIONS
IMPACT BBDO Cairo EGYPT
A07 Corporate Social Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B01 Mailings
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C01 Use of Digital Platforms
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
D01 Acquisitions & Retention
CAREEM- CAPTAINS WANTED
CAREEM / SUPPLY (CAPTAINS)
J. WALTER THOMPSON CAIRO EGYPT
A01 Fast Moving Consumer Goods
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
E01 Copywriting
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
E02 Art Direction / Design
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
C03 Use of Social Platforms
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A09 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F02 Low Budget / High Impact Campaign
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A09 Charities & Non-profit
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B03 Use of Ambient Media: Large Scale
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F01 Integrated Campaign Led by Direct
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
C01 Use of Digital Platforms
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA
D01 Acquisitions & Retention
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Silver
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Gold