2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A09 Charities & Non-profit
#FOODFORTHOUGHT
WORLD FOOD PROGRAMME / @WFP_MENA
CHEIL KSA Jeddah SAUDI ARABIA
A07 Corporate Social Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Social Platforms
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E02 Art Direction / Design
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
A01 Fast Moving Consumer Goods
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
C01 Use of Digital Platforms
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
F02 Low Budget / High Impact Campaign
A SLAP ON THE FACE
UNILEVER / REXONA
FP7/CAI Cairo EGYPT
C01 Use of Digital Platforms
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Use of Technology
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E03 Experience Design
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
E02 Art Direction / Design
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
F02 Low Budget / High Impact Campaign
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
D01 Acquisitions & Retention
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D02 Launch & Re-launch
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
D01 Acquisitions & Retention
CAREEM- CAPTAINS WANTED
CAREEM / SUPPLY (CAPTAINS)
J. WALTER THOMPSON CAIRO EGYPT
A01 Fast Moving Consumer Goods
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
E01 Copywriting
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
E02 Art Direction / Design
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
F02 Low Budget / High Impact Campaign
CHANGING THE FACE OF THE UAE
AL FUTTAIM MOTORS / TOYOTA
HUG Dubai UNITED ARAB EMIRATES
C03 Use of Social Platforms
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
F02 Low Budget / High Impact Campaign
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA
D02 Launch & Re-launch
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B03 Use of Ambient Media: Large Scale
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F01 Integrated Campaign Led by Direct
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A07 Corporate Social Responsibility
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN
C03 Use of Social Platforms
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
D02 Launch & Re-launch
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT
F02 Low Budget / High Impact Campaign
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT
C01 Use of Digital Platforms
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Gold
B02 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Gold
D01 Acquisitions & Retention
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Silver
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
INTERRUPTIONS
VISA / VISA DUBAI SHOPPING FESTIVAL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
F02 Low Budget / High Impact Campaign
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B02 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT
F01 Integrated Campaign Led by Direct
LA PERLE LAUNCH
LA PERLE / LA PERLE
HAVAS Dubai UNITED ARAB EMIRATES
D02 Launch & Re-launch
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
B03 Use of Ambient Media: Large Scale
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
E02 Art Direction / Design
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
B01 Mailings
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Short List