2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Short List
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Bronze
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Silver
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A04 Media & Publications
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Short List
A05 Financial & Business Products & Services, Commercial Public Services
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A06 Charities, Public Health & Safety, Public Awareness Messages
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON
TBWA\ISTANBUL TURKEY
Short List
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Silver
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Short List
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
B02 Use of Ambient Media: Small Scale
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Grand Prix
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Short List
B03 Use of Ambient Media: Large Scale
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Silver
C01 Use of Digital Platforms
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Short List
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C02 Use of Social Platforms
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Bronze
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Bronze
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
D01 Acquisitions & Retention
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
E02 Art Direction / Design
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Short List
E03 Experience Design
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
F02 Small Budget Campaign
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Bronze
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Silver
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List