|
A01 Fast Moving Consumer Goods
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
WATER SNACKS
RAYYAN WATER / RAYYAN WATER |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
Short List
|
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT |
LEO BURNETT BEIRUT |
LEBANON |
|
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List
|
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
INSTAVIDEO SERVICE
DISCOVER MOVIES / MOVIE RENTAL BUSINESS |
SCANAD KENYA Nairobi |
KENYA |
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA |
KAIRO Cairo |
EGYPT |
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
Silver
|
IKEA SMART STORAGE SOLUTIONS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
SAUDIA – TRIBUTE TO OUR HEROS
SAUDI ARABIAN AIRLINES / CORPORATE / NATIONAL DAY |
FOCUSADVERTISING Jeddah |
SAUDI ARABIA |
|
|
A05 Financial & Business Products & Services, Commercial Public Services
|
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
SAWA BOLLYWOOD NIGHTS
SAUDI TELECOM COMPANY / SAWA INTERNATIONAL CALLS RATES |
ENSO Riyadh |
SAUDI ARABIA |
|
SAVE THE HUSBAND
MRUSTA / ONLINE SERVICES |
RAPP MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
THE SMART BUS
BATELCO / THE SMART BUS |
FP7/BAH Manama |
BAHRAIN |
|
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Gold
|
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
I RECOMMEND MOM
HSBC / CSR |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
A06 Charities, Public Health & Safety, Public Awareness Messages
|
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
Short List
|
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
Short List
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON |
TBWA\ISTANBUL |
TURKEY |
Short List
|
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN |
BEATTIE + DANE Kuwait |
KUWAIT |
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Gold
|
MAKE THEM FEEL HOME
THE BAKERY SHOP / TBS |
KAIRO Cairo |
EGYPT |
|
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Silver
|
REWRITING RESPECT
SASOL / REWRITING RESPECT |
MEMAC OGILVY & MATHER Doha |
QATAR |
Short List
|