2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Short List
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA
J. WALTER THOMPSON RIYADH SAUDI ARABIA
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
YOU ARE THE MASTER
RENAULT MAROC / DACIA DOKKER
J. WALTER THOMPSON Casablanca MOROCCO
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
INSTAVIDEO SERVICE
DISCOVER MOVIES / MOVIE RENTAL BUSINESS
SCANAD KENYA Nairobi KENYA
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Bronze
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA
KAIRO Cairo EGYPT
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Silver
IKEA SMART STORAGE SOLUTIONS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
SAUDIA – TRIBUTE TO OUR HEROS
SAUDI ARABIAN AIRLINES / CORPORATE / NATIONAL DAY
FOCUSADVERTISING Jeddah SAUDI ARABIA
A04 Media & Publications
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Short List
A05 Financial & Business Products & Services, Commercial Public Services
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
SAWA BOLLYWOOD NIGHTS
SAUDI TELECOM COMPANY / SAWA INTERNATIONAL CALLS RATES
ENSO Riyadh SAUDI ARABIA
SAVE THE HUSBAND
MRUSTA / ONLINE SERVICES
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE
FP7/DXB Dubai UNITED ARAB EMIRATES
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON
TBWA\ISTANBUL TURKEY
Short List
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
MAKE THEM FEEL HOME
THE BAKERY SHOP / TBS
KAIRO Cairo EGYPT
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Silver
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Short List