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C02 Use of Social Platforms
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FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
|
I RECOMMEND MOM
HSBC / CSR |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Bronze
|
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
FASHION BONDING
MAX FASHION / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
Short List
|
THIS IS NOT A PIECE OF CAKE
HSBC / HSBC'S 70TH ANNIVERSARY |
MINDSHARE DUBAI |
UNITED ARAB EMIRATES |
|
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP |
MISFITS Dubai |
UNITED ARAB EMIRATES |
|
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
Bronze
|
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
Short List
|
THE WARNING VOICE
NISSAN / AUTOMOTIVE |
TBWA\RAAD Beirut |
LEBANON |
|
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
|
C03 Use of Technology
|
PINBALL CRICKET
PEPSI / PEPSI |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
|
THE SMART BUS
BATELCO / THE SMART BUS |
FP7/BAH Manama |
BAHRAIN |
|
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
MIRROR FOR GOOD
TARSHEED / WATER CONSERVATION AWARENESS |
MEMAC OGILVY & MATHER Doha |
QATAR |
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
LITTLE CHORTI
OILIBYA / MOBILE APP |
MEMAC OGILVY LABEL Tunis |
TUNISIA |
|
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
D02 Launch & Re-launch
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
|
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
|
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP |
MISFITS Dubai |
UNITED ARAB EMIRATES |
|
THE POWDER COATING PENCILS
JOTUN POWDER COATINGS / THE IMAGINATION COLLECTION |
NOMADS Dubai |
UNITED ARAB EMIRATES |
|
SAVE THE HUSBAND
MRUSTA / ONLINE SERVICES |
RAPP MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|