2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
E02 Art Direction / Design
IKEA SMART STORAGE SOLUTIONS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Short List
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
E03 Experience Design
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE POWDER COATING PENCILS
JOTUN POWDER COATINGS / THE IMAGINATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Direct
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE
DDB EGYPT Cairo EGYPT
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
F02 Small Budget Campaign
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Bronze
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
SAVE THE HUSBAND
MRUSTA / ONLINE SERVICES
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Silver
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SAUDIA – TRIBUTE TO OUR HEROS
SAUDI ARABIAN AIRLINES / CORPORATE / NATIONAL DAY
FOCUSADVERTISING Jeddah SAUDI ARABIA