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A06 Charities, Public Health & Safety, Public Awareness Messages
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Gold
|
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
Short List
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Silver
|
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
|
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH |
FP7/BEY Beirut |
LEBANON |
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
#SHOPLESS
SADIA / SADIA FROZEN FOOD |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
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B02 Use of Ambient Media: Small Scale
|
WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA |
KAIRO Cairo |
EGYPT |
|
REWRITING RESPECT
SASOL / REWRITING RESPECT |
MEMAC OGILVY & MATHER Doha |
QATAR |
Short List
|
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
INSTAVIDEO SERVICE
DISCOVER MOVIES / MOVIE RENTAL BUSINESS |
SCANAD KENYA Nairobi |
KENYA |
|
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
C01 Use of Digital Platforms
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
Short List
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
C02 Use of Social Platforms
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
Short List
|
THIS IS NOT A PIECE OF CAKE
HSBC / HSBC'S 70TH ANNIVERSARY |
MINDSHARE DUBAI |
UNITED ARAB EMIRATES |
|
THE WARNING VOICE
NISSAN / AUTOMOTIVE |
TBWA\RAAD Beirut |
LEBANON |
|
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
PRICELESS REPLY
MASTERCARD / ATLANTIS PROMOTION |
DIGITASLBi Dubai |
UNITED ARAB EMIRATES |
|
PINBALL CRICKET
PEPSI / PEPSI |
BBDO PAKISTAN Lahore |
PAKISTAN |
|