2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
B01 Fast Moving Consumer Goods
PERSIL ABAYA SHAMPOO- UAE NATIONAL DAY
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
A04 Media Relations
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A07 Launch or Re-Launch
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B03 Consumer Services
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
A06 Sponsorship
L'ORÉAL PARIS CELEBRITY DUETS
L'ORÉAL / L'OREAL PARIS
UM MENA Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
MY INCREDIBLE STORY
QATAR OLYMPIC COMMITTEE / IPC (INTERNATIONAL PARALYMPIC COMMITTEE) ATHLETICS WORLD CHAMPIONSHIPS
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES
B04 Charities, Public Health, Safety & Awareness Messages
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS
MEMAC OGILVY LABEL Tunis TUNISIA MEMAC OGILVY LABEL Tunis TUNISIA
Short List
A05 Events & Experiential (incl. stunts and celebrity endorsement)
AL TAWASOL
TOUCH / AL TAWASOL LINE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES J. WALTER THOMPSON BEIRUT LEBANON
D01 Integrated Campaign Led by PR
ALMUNAWARA ENTREPRENEURSHIP CONFERENCE
NAMAA ALMUNAWARA / GOVERMENTAL AND CONSULTANTCY SERVICES
PHENOMENAL PR AND EVENTS Jeddah SAUDI ARABIA PHENOMENAL PR AND EVENTS Jeddah SAUDI ARABIA
A08 Brand Voice (incl. strategic storytelling)
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A02 Corporate Responsibility
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana TUNISIA
B02 Consumer Products
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A01 Corporate Image & Communication
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana TUNISIA
Silver
A02 Corporate Responsibility
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis TUNISIA HAVAS WORLDWIDE TUNISIA Tunis TUNISIA
Bronze
A05 Events & Experiential (incl. stunts and celebrity endorsement)
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
B02 Consumer Products
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
B03 Consumer Services
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
CENTREPOINT FAMILY CLOCK
CENTREPOINT / IMPORTANCE OF SPENDING QUALITY TIME FOR FAMILIES
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai / IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES
A06 Sponsorship
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
B01 Fast Moving Consumer Goods
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
A04 Media Relations
OPENING OF THE NEW SUEZ CANAL
SUEZ CANAL AUTHORITY / SUEZ CANAL
MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON
A07 Launch or Re-Launch
OPENING OF THE NEW SUEZ CANAL
SUEZ CANAL AUTHORITY / SUEZ CANAL
MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON
B04 Charities, Public Health, Safety & Awareness Messages
WARRIORS IN PINK
FORD MIDDLE EAST AND AFRICA / AUTOMOBILE
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A08 Brand Voice (incl. strategic storytelling)
ARAB YOUTH SURVEY 2015
ASDA'A BURSON-MARSTELLER / PUBLIC RELATIONS CONSULTANCY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A01 Corporate Image & Communication
ARAB YOUTH SURVEY 2015
ASDA'A BURSON-MARSTELLER / PUBLIC RELATIONS CONSULTANCY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
WARRIORS IN PINK
FORD MIDDLE EAST AND AFRICA / AUTOMOBILE
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign Led by PR
OPENING OF THE NEW SUEZ CANAL
SUEZ CANAL AUTHORITY / SUEZ CANAL
MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON
A05 Events & Experiential (incl. stunts and celebrity endorsement)
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
A02 Corporate Responsibility
EXPAND YOUR HORIZON
INJAZ AL-ARAB / INTERNSHIPS
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
#RACE2LOVEJO
ABDALI INVESTMENT & DEVELOPMENT PSC / #LOVEJO STRUCTURE
MEMAC OGILVY ADVIZE Amman JORDAN
B03 Consumer Services
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital in a PR Campaign
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A08 Brand Voice (incl. strategic storytelling)
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Launch or Re-Launch
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B01 Fast Moving Consumer Goods
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / FP7/DXB Dubai UNITED ARAB EMIRATES
B04 Charities, Public Health, Safety & Awareness Messages
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A04 Media Relations
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO / HILL+KNOWLTON STRATEGIES EGYPT Cairo EGYPT
B02 Consumer Products
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / OGILVY PUBLIC RELATIONS Dubai UNITED ARAB EMIRATES
A06 Sponsorship
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES WUNDERMAN DUBAI / WEBER SHANDWICK MENA Dubai UNITED ARAB EMIRATES
C01 Use of Digital in a PR Campaign
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B01 Fast Moving Consumer Goods
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Silver
A05 Events & Experiential (incl. stunts and celebrity endorsement)
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / MASTERCARD
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A07 Launch or Re-Launch
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B04 Charities, Public Health, Safety & Awareness Messages
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
D01 Integrated Campaign Led by PR
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
A08 Brand Voice (incl. strategic storytelling)
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
B02 Consumer Products
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON