2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Corporate Image & Communication
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Silver
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
WARRIORS IN PINK
FORD MIDDLE EAST AND AFRICA / AUTOMOBILE
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
ARAB YOUTH SURVEY 2015
ASDA'A BURSON-MARSTELLER / PUBLIC RELATIONS CONSULTANCY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
A02 Corporate Responsibility
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis TUNISIA
Bronze
AL TAWASOL
TOUCH / AL TAWASOL LINE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
EXPAND YOUR HORIZON
INJAZ AL-ARAB / INTERNSHIPS
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
A04 Media Relations
OPENING OF THE NEW SUEZ CANAL
SUEZ CANAL AUTHORITY / SUEZ CANAL
MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON MEMAC OGILVY PUBLIC RELATIONS MENA
Beirut
LEBANON
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT HILL+KNOWLTON STRATEGIES EGYPT
Cairo
EGYPT
A05 Events & Experiential (incl. stunts and celebrity endorsement)
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
AL TAWASOL
TOUCH / AL TAWASOL LINE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
RED BULL SOUNDCLASH
RED BULL / RED BULL SOUNDCLASH EVENT
J. WALTER THOMPSON CAIRO EGYPT
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / MASTERCARD
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
FIRST ON 1ST
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
DRIVE FOR CHARITY
EMIRATES MOTOR COMPANY/MERCEDES-BENZ / MERCEDE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
Bronze
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
A06 Sponsorship
L'ORÉAL PARIS CELEBRITY DUETS
L'ORÉAL / L'OREAL PARIS
UM MENA Dubai UNITED ARAB EMIRATES
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY
UM MENA Dubai UNITED ARAB EMIRATES
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES WEBER SHANDWICK MENA
Dubai
UNITED ARAB EMIRATES
A07 Launch or Re-Launch
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES
OPENING OF THE NEW SUEZ CANAL
SUEZ CANAL AUTHORITY / SUEZ CANAL
MEMAC OGILVY PUBLIC RELATIONS MENA Beirut LEBANON MEMAC OGILVY PUBLIC RELATIONS MENA
Beirut
LEBANON
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Gold
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OGILVY PUBLIC RELATIONS
Dubai
UNITED ARAB EMIRATES
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
LINKEDIN ARABIC LAUNCH
LINKEDIN MENA / PROFESSIONAL ONLINE NETWORKING
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
A08 Brand Voice (incl. strategic storytelling)
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
LEO COMM DUBAI
LEBANON
UNITED ARAB EMIRATES
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES