2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Corporate Image & Communication
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana TUNISIA
Silver
A02 Corporate Responsibility
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis TUNISIA HAVAS WORLDWIDE TUNISIA Tunis TUNISIA
Bronze
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
A05 Events & Experiential (incl. stunts and celebrity endorsement)
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / MASTERCARD
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Silver
A07 Launch or Re-Launch
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Gold
A08 Brand Voice (incl. strategic storytelling)
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
B01 Fast Moving Consumer Goods
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Silver
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI / Y&R LABSTORE DUBAI UNITED ARAB EMIRATES
Silver
B02 Consumer Products
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
B03 Consumer Services
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B04 Charities, Public Health, Safety & Awareness Messages
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS
MEMAC OGILVY LABEL Tunis TUNISIA MEMAC OGILVY LABEL Tunis TUNISIA
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Silver
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Gold
C01 Use of Digital in a PR Campaign
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
C02 Use of Social in a PR Campaign
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
D01 Integrated Campaign Led by PR
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Gold