2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
KITCHEN
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
D05 Transit
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
A01 Foods
THE BLACK BURGER FT. THE BLACK BURGER
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
B16 Charities, Public Health, Safety & Awareness Messages
FACEBOOK
RENNA MOBILE / ROAD SAFETY
FP7/MCT Muscat OMAN
B08 Cars & Automotive Services
TIMELESS
MITSUBISHI CORPORATION / ISUZU DIESEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
D04 Live Advertising and Events
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
B05 Cosmetics & Beauty, Toiletries & Pharmacy
PARTY
FOOD & DRUG CORPORATION / MOSQUITO MAT
IMPACT BBDO Jeddah SAUDI ARABIA
C01 Adapted Billboards and Outdoor posters
DO YOU KNOW THIS STORY?
UN WOMEN EGYPT / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT
D01 Non-standard Indoor Advertising
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
A11 Publications & Media
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
PEPPERY BRO
DAILY FOOD COMPANY - MAESTRO PIZZA / PIZZA
IMPACT BBDO Riyadh SAUDI ARABIA
D08 Ambient Use of Digital Technology
HOLOGRAM FASHION SHOW
MALL OF THE EMIRATES / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A05 Cosmetics & Beauty, Toiletries & Pharmacy
WOLF
UNILEVER / JIF
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
B10 Travel, Transport & Tourism, Entertainment & Leisure
PROFILING
HILTON HOTEL DOHA / SOCIETY LOUNGE
LEO BURNETT DOHA QATAR
D06 Interactive Outdoor Experiences
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
A16 Charities, Public Health, Safety & Awareness Messages
CAR – SCHOOL BUS
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
C02 Adapted Indoor Posters
EGGPLANT
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
D03 Special Build
THE UNDERSEA BILLBOARD
BEIERSDORF / NIVEA SUN
FCB HAMBURG Hamburg GERMANY
B09 Retail Stores, Restaurants & Fast Food Outlets
MIND
800 FLOWER / FLOWER SHOP
SPARK* Publinet Dubai UNITED ARAB EMIRATES
A06 Clothing, Footwear & Accessories
EVEREST
SUN & SAND / TIMBERLAND
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
D02 Small Scale Special Solutions
FAKE FINES
SAKKER EL DEKKENÉ / AWARENESS CAMPAIGN
LOWE PIMO Beirut LEBANON
D07 Digital Billboards & Posters
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
E01 Integrated Campaign Led by Outdoor
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
A12 Financial Products & Services
ACCESSING EGYPT THE FUTURE
GENERAL AUTHORITY FOR INVESTMENT / FINANCIAL/INVESTMENT SERVICES
J. WALTER THOMPSON CAIRO EGYPT
B01 Foods
BREAK FROM WORK 2
KIT KAT / FOODS
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B11 Publications & Media
VIOLENCE OR FREEDOM OF SPEECH?
AL JAZEERA ARABIC / NEWS REPORTING
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A03 Household
NO FLY ZONE
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Beirut LEBANON
A04 Home Appliances & Furnishings, Home & Audio-Visual
KITCHEN
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
B02 Drinks (Alcoholic & Non-Alcoholic)
GIRAFFE
COCA-COLA / COCA-COLA NEW CAN
J. WALTER THOMPSON BEIRUT LEBANON
Silver
B12 Financial Products & Services
HSBC GLOBAL TRANSFER
HSBC / INTERNATIONAL MONEY TRANSFER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
A04 Home Appliances & Furnishings, Home & Audio-Visual
BEDROOM
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
D01 Non-standard Indoor Advertising
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Grand Prix
B02 Drinks (Alcoholic & Non-Alcoholic)
A LIL’ BIT OF HAPPINESS - IN THE CAR
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
B11 Publications & Media
JUSTIFIED WAR OR INJUSTICE?
AL JAZEERA ARABIC / NEWS REPORTING
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A12 Financial Products & Services
CARRYING EGYPT THE FUTURE
GENERAL AUTHORITY FOR INVESTMENT / FINANCIAL/INVESTMENT SERVICES
J. WALTER THOMPSON CAIRO EGYPT
B10 Travel, Transport & Tourism, Entertainment & Leisure
POINT OF VIEW - JOKE
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
D04 Live Advertising and Events
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES
E01 Integrated Campaign Led by Outdoor
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
D06 Interactive Outdoor Experiences
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B08 Cars & Automotive Services
OUT OF NOWHERE - CYCLIST
MERCEDES-BENZ / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B09 Retail Stores, Restaurants & Fast Food Outlets
HEART
800 FLOWER / FLOWER SHOP
SPARK* Publinet Dubai UNITED ARAB EMIRATES
C02 Adapted Indoor Posters
POTATO
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA
A16 Charities, Public Health, Safety & Awareness Messages
CAR – TREE
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
A05 Cosmetics & Beauty, Toiletries & Pharmacy
SHARK
UNILEVER / JIF
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
C01 Adapted Billboards and Outdoor posters
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
PEPPERY NOVICE
DAILY FOOD COMPANY - MAESTRO PIZZA / PIZZA
IMPACT BBDO Riyadh SAUDI ARABIA
B05 Cosmetics & Beauty, Toiletries & Pharmacy
WEDDING
FOOD & DRUG CORPORATION / MOSQUITO MAT
IMPACT BBDO Jeddah SAUDI ARABIA
D05 Transit
LIMITLESS
MITSUBISHI CORPORATION / ISUZU D-MAX
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
D02 Small Scale Special Solutions
LET'S NOT PHUB
ALNOWAIR / SOCIAL AWARNESS
ALNOWAIR Kuwait City KUWAIT
D03 Special Build
THE SILENT PINS
VODAFONE / TELECOMMUNICATION
MEMAC OGILVY & MATHER Doha QATAR