2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A04 Home Appliances & Furnishings, Home & Audio-Visual
KITCHEN
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
BEDROOM
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
LIVING ROOM
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
CHICKEN
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
COW
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
SHEEP
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
A09 Retail Stores, Restaurants & Fast Food Outlets
NIGHTSTAND
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
BED
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
TABLE
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
LAMP
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
B02 Drinks (Alcoholic & Non-Alcoholic)
GIRAFFE
COCA-COLA / COCA-COLA NEW CAN
J. WALTER THOMPSON BEIRUT LEBANON
Silver
B04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
WRAPPED CHAIR
THE URBAN YOGI / HOME FURNITURE & DÉCOR
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Bronze
WRAPPED CHANDELIER
THE URBAN YOGI / HOME FURNITURE & DÉCOR
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Bronze
AIR HOSTESS
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
FAMILY
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
OLYMPIC TEAM
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
B05 Cosmetics & Beauty, Toiletries & Pharmacy
THE IGNORED - HIS RIGHT
S.C.S.H.C. / SCHOLL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PLANE SEAT
LISTERINE / TOLETRIES & PHARMACY
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
B08 Cars & Automotive Services
SHEPHERD DOGS & SHEEP
MERCEDES-BENZ / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B09 Retail Stores, Restaurants & Fast Food Outlets
NIGHTSTAND
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
BED
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
TABLE
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
LAMP
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
BOOKS AND THE WORLD HARRY POTTER
KINOKUNIYA / BOOK STORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
WINSTON CHURCHILL
KINOKUNIYA / BOOK STORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
MARLIYN MONROEOE
KINOKUNIYA / BOOK STORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
JOHN McENROE
KINOKUNIYA / BOOK STORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
B12 Financial Products & Services
HSBC GLOBAL TRANSFER
HSBC / INTERNATIONAL MONEY TRANSFER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
B16 Charities, Public Health, Safety & Awareness Messages
STAR PATTERN
QATAR ISLAMIC BANK / PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
Silver
ARABESQUE
QATAR ISLAMIC BANK / PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
Silver
GEOMETRIC MOTIFS
QATAR ISLAMIC BANK / PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha QATAR
Silver
C02 Adapted Indoor Posters
HAMBURGER
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
Short List
POPCORN
DIET WATCHERS / HEALTH FOOD STORES & DIETARY CLINICS
HORIZON FCB RIYADH SAUDI ARABIA
Short List
#VOICEOFTHENATION
MALL OF THE EMIRATES / RETAIL & ENTERTAINMENT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
D01 Non-standard Indoor Advertising
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Grand Prix
D02 Small Scale Special Solutions
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Bronze
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Short List
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
Short List
D04 Live Advertising and Events
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
D05 Transit
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
D06 Interactive Outdoor Experiences
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
E01 Integrated Campaign Led by Outdoor
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List