2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Foods
BREAK FROM WORK
KIT KAT / FOODS
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE BLACK BURGER FT. THE BLACK BURGER
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
THE BLACK BURGER FT. MICHAEL JACKSON
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
THE BLACK BURGER FT. THE ROLLING STONES
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
THE BLACK BURGER FT. LORD OF THE RINGS
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
THE BLACK BURGER FT. GAME OF THRONES
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
THE BLACK BURGER FT. METALLICA
ROADSTER DINER / BLACK BURGER
J. WALTER THOMPSON BEIRUT LEBANON
A03 Household
NO FLY ZONE
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Beirut LEBANON
A04 Home Appliances & Furnishings, Home & Audio-Visual
DRYER CAMPAIGN
ARISTON / TCM80C6P
INTERMARKETS Amman JORDAN
KITCHEN
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
BEDROOM
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
LIVING ROOM
IKEA / IKEA HOME FURNISHINGS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
CHICKEN
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
COW
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
SHEEP
ARÇELIK / ARÇELIK OVEN
Y&R ISTANBUL TURKEY
Short List
A05 Cosmetics & Beauty, Toiletries & Pharmacy
WOLF
UNILEVER / JIF
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
SHARK
UNILEVER / JIF
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
A06 Clothing, Footwear & Accessories
EVEREST
SUN & SAND / TIMBERLAND
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
A09 Retail Stores, Restaurants & Fast Food Outlets
PEPPERY BRO
DAILY FOOD COMPANY - MAESTRO PIZZA / PIZZA
IMPACT BBDO Riyadh SAUDI ARABIA
PEPPERY NOVICE
DAILY FOOD COMPANY - MAESTRO PIZZA / PIZZA
IMPACT BBDO Riyadh SAUDI ARABIA
PEPPERY ARAB
DAILY FOOD COMPANY - MAESTRO PIZZA / PIZZA
IMPACT BBDO Riyadh SAUDI ARABIA
NIGHTSTAND
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
BED
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
TABLE
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
LAMP
IKEA / IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A11 Publications & Media
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
A12 Financial Products & Services
DOWNTOWN FONTS/KABAB
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/ MADINAT AL BAT
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/ NEFERTARI A
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/ NEFERTARI B
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/RITA
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/SAFWAT A
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/SAFWAT B
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
DOWNTOWN FONTS/ SELIMAN
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
ACCESSING EGYPT THE FUTURE
GENERAL AUTHORITY FOR INVESTMENT / FINANCIAL/INVESTMENT SERVICES
J. WALTER THOMPSON CAIRO EGYPT
CARRYING EGYPT THE FUTURE
GENERAL AUTHORITY FOR INVESTMENT / FINANCIAL/INVESTMENT SERVICES
J. WALTER THOMPSON CAIRO EGYPT
BUILDING EGYPT THE FUTURE
GENERAL AUTHORITY FOR INVESTMENT / FINANCIAL/INVESTMENT SERVICES
J. WALTER THOMPSON CAIRO EGYPT
A16 Charities, Public Health, Safety & Awareness Messages
GOOD NOTES DON’T BUY CIGARETTES
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
GOOD NOTES DON’T BUY ALCOHOL
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
GOOD NOTES DON’T BUY ARMS
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
GOOD NOTES DON’T BUY DRUGS
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
FIGHT CYBERSTALKING
ETISALAT / TELECOMMUNICATIONS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CAR – SCHOOL BUS
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CAR – TREE
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
BIKER – RUNNER
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
TRUCK – CYCLIST
MOBILY / AWARENESS CAMPAIGN
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
B01 Foods
BREAK FROM WORK 2
KIT KAT / FOODS
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
B02 Drinks (Alcoholic & Non-Alcoholic)
GIRAFFE
COCA-COLA / COCA-COLA NEW CAN
J. WALTER THOMPSON BEIRUT LEBANON
Silver
A LIL’ BIT OF HAPPINESS - IN THE CAR
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
A LIL’ BIT OF HAPPINESS - IN THE MORNING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON