2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A01 Corporate reputation & communication
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
A02 Corporate responsibility
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Bronze
A03 Public affairs & lobbying
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A05 Events & experiential (incl. stunts and celebrity endorsement)
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE SUPERCOP CARS
DUBAI POLICE / DUBAI POLICE CARS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
A07 Launch or re-launch
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
XPATPETS.COM
BETA / BETA
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
A08 Brand voice (incl. strategic storytelling)
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / LEOCOMM PR Dubai UNITED ARAB EMIRATES
Short List
B01 Fast moving consumer goods
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Grand Prix
B02 Consumer products
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B03 Consumer services
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Silver
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION
DRIVE DENTSU Beirut LEBANON DRIVE DENTSU Beirut LEBANON
Bronze
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
C01 Use of digital in a PR campaign
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE DAY 2014
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Bronze
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
C02 Use of social in a PR campaign
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
Gold
D01 Integrated Campaign led by PR
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
Short List
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Gold