2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A01 Corporate reputation & communication
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
THE GIFT OF HAPPINESS
MCDONALD'S GCC / McDONALD'S
OMD Dubai UNITED ARAB EMIRATES LEO BURNETT MENA Dubai UNITED ARAB EMIRATES
ARAB YOUTH SURVEY 2014
ASDA'A BURSON-MARSTELLER / PUBLIC RELATIONS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
A02 Corporate responsibility
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA INFOCHALLENGE Tunis Mahrajene TUNISIA
GREEN GLASS RECYCLING INITIATIVE FOR LEBANON - EVERY LITTLE BIT COUNTS
CEDAR ENVIRONMENTAL / GREEN GLASS RECYCLING INITIATIVE FOR LEBANON (GGRIL)
THE BRIGHTSIDE Beirut LEBANON THE BRIGHTSIDE Beirut LEBANON
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Bronze
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
OSN CSR “LIVE MORE” INTERNAL CAMPAIGN
OSN / CORPORATE SOCIAL RESPONSIBILITY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES OSN INHOUSE PR DEPARTMENT Dubai UNITED ARAB EMIRATES
A03 Public affairs & lobbying
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
THE RETURN OF THE EVIL CHILD CRIPPLER
UNICEF / POLIO IMMUNIZATION CAMPAIGN
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
LEBANON4SALE GREETINGS
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
A04 Media relations
IT'S A MAN'S WORLD, IT'S A MAN'S WORD!
ROCHE LEBANON / BREAST CANCER AWARENESS CAMPAIGN
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
THE RETURN OF THE EVIL CHILD CRIPPLER
UNICEF / POLIO IMMUNIZATION CAMPAIGN
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
A05 Events & experiential (incl. stunts and celebrity endorsement)
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA INFOCHALLENGE Tunis Mahrajene TUNISIA
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA MEMAC OGILVY & MATHER Jeddah / MEMAC OGILVY PUBLIC RELATIONS Jeddah SAUDI ARABIA
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
RAISE YOUR VOICE, RAISE YOUR FLAG
AL HILAL BANK / NATIONAL DAY CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES MOMENTUM ABU DHABI Abu Dhabi / ORIENT PLANET PR Dubai UNITED ARAB EMIRATES
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
DOWNTOWN DUBAI NYE 2015
EMAAR PROPERTIES / PUBLIC RELATIONS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
MUSTANG RISES
FORD MIDDLE EAST / FORD MUSTANG
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
MERCEDES CONCEPT STORE
MERCEDES / MERCEDES PASSENGER CARS
ATELIER BEIRUT LEBANON ATELIER BEIRUT / LEO COMM BEIRUT LEBANON
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
CROWDSTORMING
LEO BURNETT / ADVERTISING AGENCY
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI / LEOCOMM PR Dubai UNITED ARAB EMIRATES
THE SUPERCOP CARS
DUBAI POLICE / DUBAI POLICE CARS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
THE GIFT OF HAPPINESS
MCDONALD'S GCC / McDONALD'S
OMD Dubai UNITED ARAB EMIRATES LEO BURNETT MENA Dubai UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
DARING SAUDI WOMEN TO DREAM
L’AZURDE / JEWELRY AND GOLD
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH / PRMOSEVEN | WEBER SHANDWICK PUBLIC RELATIONS Riyadh SAUDI ARABIA
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A07 Launch or re-launch
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
XPATPETS.COM
BETA / BETA
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN LEO BURNETT Amman / LEO COMM Amman JORDAN
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
A08 Brand voice (incl. strategic storytelling)
HUGGIES FOR MOMS
KIMBERLY CLARK / DIAPERS
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / GEOMETRY GLOBAL BEIRUT Beirut LEBANON
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / LEOCOMM PR Dubai UNITED ARAB EMIRATES
Short List
CELEBRATING WOMEM'S ACHIEVEMENTS
POND'S - UNILEVER / FACE CARE PRODUCT
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B01 Fast moving consumer goods
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Grand Prix
#FREELBEN
LA COMPAGNIE LAITIÈRE / DÉLICE LBEN
MEMAC OGILVY LABEL Tunis TUNISIA MEMAC OGILVY PR WORLDWIDE Tunis TUNISIA
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai / MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
LEBANON'S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES