Winners & Shortlists

2015 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
B01 Fast moving consumer goods
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE		 LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
 LEBANON
PRICE OF WATER
COCA-COLA / ARWA		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
 UNITED ARAB EMIRATES
LEBANON'S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B02 Consumer products
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE		 J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE		 FP7/DXB Dubai UNITED ARAB EMIRATES
DARING SAUDI WOMEN TO DREAM
L’AZURDE / JEWELRY AND GOLD		 J. WALTER THOMPSON RIYADH SAUDI ARABIA PRMOSEVEN | WEBER SHANDWICK PUBLIC RELATIONS
Riyadh
 SAUDI ARABIA
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS		 MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA MEMAC OGILVY PUBLIC RELATIONS
Jeddah
 SAUDI ARABIA
B03 Consumer services
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION		 MINDSHARE Tunis TUNISIA
OSN CSR “LIVE MORE” INTERNAL CAMPAIGN
OSN / CORPORATE SOCIAL RESPONSIBILITY		 STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES OSN INHOUSE PR DEPARTMENT
Dubai
 UNITED ARAB EMIRATES
REVIVE CULTURE
MTV / MTV		 IMPACT BBDO Beirut LEBANON
Silver
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS		 FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE		 FP7/DXB Dubai UNITED ARAB EMIRATES
THE SUPERCOP CARS
DUBAI POLICE / DUBAI POLICE CARS		 FP7/DXB Dubai UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE		 J. WALTER THOMPSON RIYADH SAUDI ARABIA
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
THE RETURN OF THE EVIL CHILD CRIPPLER
UNICEF / POLIO IMMUNIZATION CAMPAIGN		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
SETTING THE RECORD STRAIGHT
UNDP / PUBLIC AWARENESS		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH		 J. WALTER THOMPSON BEIRUT LEBANON
DOWN SYNDROME STUDY
SPECIAL OLYMPICS / PUBLIC INTEREST		 TNA/DDB EGYPT Cairo EGYPT
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM		 FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
IT'S A MAN'S WORLD, IT'S A MAN'S WORD!
ROCHE LEBANON / BREAST CANCER AWARENESS CAMPAIGN		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Gold
NATIONAL CANCER PROGRAM (NCP) CANCER MOVEMENT
NATIONAL CANCER PROGRAM / USING MOSQUE IMAMS TO RAISE AWARENESS ABOUT CANCER		 TRIPLE TWO Doha QATAR
SAVE THE TREES
MINISTRY OF ENVIRONMENT & MINISTRY OF EDUCATION / CEDAR CONSERVATION		 Y&R DUBAI UNITED ARAB EMIRATES
THE GIFT OF HAPPINESS
MCDONALD'S GCC / McDONALD'S		 OMD Dubai UNITED ARAB EMIRATES
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO		 LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
 LEBANON
WARRIORS IN PINK
FORD MIDDLE EAST / AWARENESS & FUNDRAISING CAMPAIGN		 ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
 UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM		 FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION		 DRIVE DENTSU Beirut LEBANON
Bronze
XPATPETS.COM
BETA / BETA		 J. WALTER THOMPSON BEIRUT LEBANON
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE DAY 2014		 RÉPUBLIQUE Beirut LEBANON
C01 Use of digital in a PR campaign
THE SPIRIT OF RAMADAN
UNILEVER / PRODUCT		 MAGNA Cairo EGYPT INFLEUNCE
Cairo
 EGYPT
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS		 MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA MEMAC OGILVY PUBLIC RELATIONS
Jeddah
 SAUDI ARABIA
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION		 DRIVE DENTSU Beirut LEBANON
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE DAY 2014		 RÉPUBLIQUE Beirut LEBANON
Bronze
C02 Use of social in a PR campaign
WRITE IN ARABIC
SAMSUNG / NOTE 4		 LEO BURNETT Amman JORDAN LEO COMM
Amman
 JORDAN
NBE CASE STUDY
NATIONAL BANK OF EGYPT / BANKING		 TNA/DDB EGYPT Cairo EGYPT
PRINGLES XTRA-XMEN CAMPAIGN
KELLOGG'S / PRINGLES		 KELLOGG'S Dubai UNITED ARAB EMIRATES LEOCOMM PR
Dubai
 UNITED ARAB EMIRATES
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO		 LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
 LEBANON
Gold
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"		 LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
 LEBANON
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA		 MEMAC OGILVY Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
ALL THE FASHION. ALL THE FABULOUS. ALL LIVE FOR THE FIRST TIME.
UNILEVER / LUX		 LOWE MENA Dubai UNITED ARAB EMIRATES
A WORLD RECORD FOR HOPE.
UNILEVER / OMO & COMFORT		 LOWE MENA Dubai UNITED ARAB EMIRATES
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH		 J. WALTER THOMPSON BEIRUT LEBANON
Short List
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION		 LEO BURNETT BEIRUT LEBANON LEO COMM
BEIRUT
 LEBANON
IT'S A MAN'S WORLD, IT'S A MAN'S WORD!
ROCHE LEBANON / BREAST CANCER AWARENESS CAMPAIGN		 MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
NATIONAL CANCER PROGRAM (NCP) CANCER MOVEMENT
NATIONAL CANCER PROGRAM / PUBLIC AWARENESS CAMPAIGN		 TRIPLE TWO Doha QATAR
REVIVE CULTURE
MTV / MTV		 IMPACT BBDO Beirut LEBANON
Gold
#FREELBEN
LA COMPAGNIE LAITIÈRE / DÉLICE LBEN		 MEMAC OGILVY LABEL Tunis TUNISIA MEMAC OGILVY PR WORLDWIDE
Tunis
 TUNISIA