| Brand | SPECIAL OLYMPICS |
| Product/Service | PUBLIC INTEREST |
| Entrant | TNA/DDB EGYPT Cairo, EGYPT |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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TNA/DDB EGYPT Cairo, EGYPT
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Advertising Agency
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TNA/DDB EGYPT Cairo, EGYPT
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The Campaign
Egyptians sympathize with those in need and donate to cancer patients, orphans, people with cardiac complications, and the poor in rural Egypt. But, this leaves little room for lesser known causes, like helping those with Down Syndrome, to receive donations.
The Brief
Change Egyptian society’s perception by showing how professional care can help people with Down Syndrome become contributing members of their families, the community, and world champions.
Results
N/A
Execution
N/A
The Situation
Egyptians sympathize with those in need and donate to cancer patients, orphans, people with cardiac complications, and the poor in rural Egypt. But, this leaves little room for lesser known causes, like helping those with Down Syndrome, to receive donations.
The Strategy
N/A
Credits
| Basel El Deeb |
TNA/DDB Egypt |
Managing Director |
| Karim Ayesh |
TNA/DDB Egypt |
Creative Director |
| Mostafa Sherif |
TNA/DDB Egypt |
Creative Director |
| Sevag Der Sarkissian |
TNA/DDB Egypt |
Associate Creative Director |
| Ahmed Sherif |
TNA/DDB Egypt |
Copywriter |
| Mahmoud Badr |
TNA/DDB Egypt |
Account Manager |
| Salma Khairat |
TNA/DDB Egypt |
Account Supervisor |
| Hazem El Saadani |
TNA/DDB Egypt |
Account Director |
| Nada Soussa |
TNA/DDB Egypt |
Senior Account Executive |
| Alaa Rashed |
TNP Tarek Nour Production) |
Editor |