2015 Winners & Shortlists

The Campaign

The Lynx Academy is a Leo Burnett initiative during the Lynx Festival of Creativity in Dubai, in which Leo Burnett invites speakers to a lecture booth in order to nurture young students from around the region. The objective of the campaign was to make the outside of the booth as engaging as the lectures inside it. True to our belief that inspiration can come from anyone, we used empty canvases to build the outside of our booth. Then, we invited festivalgoers to tweet us their words, thoughts and ideas by using a unique hashtag (#CROWDSTORMING) before 3 urban artists painted their interpretations of people's tweets onto the canvases. Through this campaign, we wanted to delight festivalgoers by bringing their ideas to life and garner wider media attention and exposure. With multiple mentions in magazines such as Campaign and Communicate, radio mentions and extensive social media engagement, we were able to prove that inspiration can come from anyone and create an active and participatory family of CROWDSTORMERS.

The Brief

The Lynx Academy is a Leo Burnett initiative during the Lynx Festival of Creativity in Dubai, in which Leo Burnett invites speakers to a lecture booth in order to nurture young students from around the region. The objective of the campaign was to make the outside of the booth as engaging as the lectures inside it.

Results

With multiple mentions in magazines such as Campaign and Communicate, radio mentions and extensive social media engagement, we were able to prove that inspiration can come from anyone and create an active and participatory family of CROWDSTORMERS.

Execution

The Lynx Academy is all about inspiring young talent. Through this live installation we were able to engage all festivalgoers and invite them to take part in our creative process. As we are all on social media to express ourselves and be heard, our process gave people the chance to leave their mark and be acknowledged.

The Situation

The Lynx Academy is a Leo Burnett initiative during the Lynx Festival of Creativity in Dubai, in which Leo Burnett invites speakers to a lecture booth in order to nurture young students from around the region. The objective of the campaign was to make the outside of the booth as engaging as the lectures inside it.

The Strategy

True to our belief that inspiration can come from anyone, we used empty canvases to build the outside of our booth. Then, we invited festivalgoers to tweet us their words, thoughts and ideas by using a unique hashtag (#CROWDSTORMING) before 3 urban artists painted their interpretations of people's tweets onto the canvases. Through this campaign, we wanted to delight festivalgoers by bringing their ideas to life and garner wider media attention and exposure.