2015 Winners & Shortlists

The Campaign

Every 4 years, the Lebanese are called to elect their representatives in the Lebanese Parliament. In 2013, the elections were postponed and the mandate of the current Parliament extended to another 17 months. To encourage a large number of voters, LEAP the UNDP Lebanese Elections Assistance Programme (LEAP) and on behalf of the Ministry of Interior and Municipalities launched a national campaign to inform all Lebanese citizens to inspect the voter register. The underlying principle of the campaign is on encouraging citizens’ participation in the political and electoral process through an inclusive and transparent registration process. The target audience for the campaign is all Lebanese citizens, primarily those resident in Lebanon but also including those who are non-resident, who are eligible to vote in the 2014 elections. The campaign focused on delivering the messages in a positive, respectful and politically neutral manner, turning the serious manner into a very light one. A campaign that was a total success, as the numbers show 81% of those who checked their Voter Register data did so at the municipality, while 258,222 persons visited the dgps.gov.lb to check their Voter Register data online.

The Brief

The underlying principle of the campaign is on encouraging citizens’ participation in the electoral process through a transparent registration process. Target audience: all Lebanese citizens who are eligible to vote in the 2014 elections. Challenge: to encourage voters to check their records before the election date. The campaign focused on delivering the following: • Informing voters that if they wish to vote in the 2014 elections, they must check they are on the voters register lists • Providing information on the different locations where voters can check their data • Motivating voters to check their inclusion on the voter register

Results

The campaign was a total success, according to a research the impact was: 82% of the population saw the campaign of which 95% found the message very clear 84% liked it 37% checked their voters registration data Numbers show 81% of those who checked their Voter Register data did so at the municipality, while 258,222 persons visited the dgps.gov.lb to check their Voter Register data online.

Execution

The campaign was launched on February 10, 2014 and ended in March 10, 2104 as per the legal elections law.

The Situation

Every four years, the Lebanese people are called to elect their representatives in the Lebanese Parliament. The voter registers might contain much wrong information due to a disorganization and lack of follow up from the authorities that during the same day of election, voters are not allowed to vote due to these mistakes in their personal records i.e. wrong date of birth, wrong gender, misplaced letter etc.

The Strategy

The campaign included a 360 approach including TV, press, print, radio, outdoor and cinema. coupled by a press conference lead by the minister of Interior and a heavy Social media presence.