|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 Corporate reputation & communication
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Silver
|
|
A02 Corporate responsibility
|
PRICE OF WATER
COCA-COLA / ARWA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MEMAC OGILVY PR
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Public affairs & lobbying
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
|
A05 Events & experiential (incl. stunts and celebrity endorsement)
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
THE SUPERCOP CARS
DUBAI POLICE / DUBAI POLICE CARS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Silver
|
|
A07 Launch or re-launch
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
XPATPETS.COM
BETA / BETA |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Bronze
|
|
A08 Brand voice (incl. strategic storytelling)
|
IKIGAI
NESCAFÉ / INSTANT COFFEE |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
LEOCOMM PR
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B01 Fast moving consumer goods
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
MEMAC OGILVY PR
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
|
B02 Consumer products
|
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List |
|
B03 Consumer services
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
REVIVE CULTURE
MTV / MTV |
IMPACT BBDO Beirut |
LEBANON |
|
|
Silver
|
|
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION |
DRIVE DENTSU Beirut |
LEBANON |
|
|
Bronze
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
|
C01 Use of digital in a PR campaign
|
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE DAY 2014 |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Bronze
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C02 Use of social in a PR campaign
|
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO COMM
BEIRUT
|
LEBANON
|
Gold
|
|
D01 Integrated Campaign led by PR
|
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO COMM
BEIRUT
|
LEBANON
|
Short List |
REVIVE CULTURE
MTV / MTV |
IMPACT BBDO Beirut |
LEBANON |
|
|
Gold
|