2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
C01 Integrated Campaign Led By Promo & Activation
F1 TICKET SALES ACTIVATION
F1 / ABU DHABI GRAND PRIX
HARIZ ME UNITED ARAB EMIRATES
B01 Corporate Image & Information
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON
B03 Consumer Services
MEET ME THERE
EMIRATES SKYWARDS / FREQUENT FLYER PROGRAMME
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
B02 Consumer Products
WIPE YOUR BILL CLEAN
UNILEVER / LUX SUNLIGHT
SUTRA COMMUNICATIONS Dubai UNITED ARAB EMIRATES
A02 New Product Launch/Re-launch
FIND YOUR FREQUENCY
QF RADIO / EDUCATIONAL AND INFORMATIVE PROGRAMS
TBWA\QATAR Doha QATAR
A01 Event & Field Marketing
CAR KEYS
UCA INSURANCE / CAR INSURANCE
DRIVE DENTSU Beirut LEBANON
A03 Merchandising/In-store Marketing & Point of Purchase Displays
WE NAILED IT.
SACO HARDWARE STORES / BOSCH IXO SCREW DRIVER
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
B04 Business Products & Services
THE PIT PATCH PACK
MICROSOFT / UPGRADE TO WINDOWS 8
WUNDERMAN DUBAI UNITED ARAB EMIRATES
A05 Broadcast
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A06 Print or Standard Outdoor
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A04 Digital Media in a Promotional Campaign
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Silver
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Silver
A06 Print or Standard Outdoor
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B01 Corporate Image & Information
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Broadcast
E-LIFE TV REMOTE CONTROL
ETISALAT / E-LIFE TV
IMPACT BBDO Abu Dhabi UNITED ARAB EMIRATES
A03 Merchandising/In-store Marketing & Point of Purchase Displays
TOMORROW, TODAY
AUDI / AUDI FUTURE TECHNOLOGIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B04 Business Products & Services
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
A01 Event & Field Marketing
NOT NORMAL
MINI / MININ COOPER
LOOK ADVERTISING COMPANY Cairo EGYPT
A02 New Product Launch/Re-launch
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON
B03 Consumer Services
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON
B02 Consumer Products
FOOD IS NOT COMPLETE WITHOUT MOUSSY
CARLSBERG / MOUSSY
JWT Jeddah SAUDI ARABIA
C01 Integrated Campaign Led By Promo & Activation
WOMEN ON WHEELS
RED BULL / ENERGY DRINK
JWT Jeddah SAUDI ARABIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON
A04 Digital Media in a Promotional Campaign
HUNGER STRIKES ANYWHERE
MONDELEZ INTERNATIONAL / TUC
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON
C01 Integrated Campaign Led By Promo & Activation
CLOSE UP CITY OF SMILES
UNILEVER / TOOTHPASTE
JWT Jeddah SAUDI ARABIA
B02 Consumer Products
WOMEN ON WHEELS
RED BULL / ENERGY DRINK
JWT Jeddah SAUDI ARABIA
A04 Digital Media in a Promotional Campaign
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON
A02 New Product Launch/Re-launch
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON
A01 Event & Field Marketing
ETGANEN
THE COCA COLA COMPANY / COCA-COLA
ACME GROUP Cairo EGYPT
B04 Business Products & Services
THE ORIGAMI INVITES
HARVEY NICHOLS / GIANVITO ROSSI
FP7/DXB Dubai UNITED ARAB EMIRATES
A03 Merchandising/In-store Marketing & Point of Purchase Displays
THE HAPPINESS BOGOF
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B03 Consumer Services
ADHAM'S MOM
VODAFONE / CALL TONE SERVICE
JWT CAIRO EGYPT
A06 Print or Standard Outdoor
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
B01 Corporate Image & Information
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A05 Broadcast
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Gold
B01 Corporate Image & Information
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
A03 Merchandising/In-store Marketing & Point of Purchase Displays
THE WORLD'S MOST ECO-FRIENDLY CALENDAR
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B03 Consumer Services
HAPPY ALARM
McDONALD'S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A01 Event & Field Marketing
SPRITE OBEY YOU
THE COCA COLA COMPANY / COCA-COLA
ACME GROUP Cairo EGYPT
A02 New Product Launch/Re-launch
SWIMMING MANGO
NESTLÉ / DOLCECA
JWT CAIRO EGYPT
C01 Integrated Campaign Led By Promo & Activation
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON
B02 Consumer Products
CLOSE UP CITY OF SMILES
UNILEVER / TOOTHPASTE
JWT Jeddah SAUDI ARABIA
A04 Digital Media in a Promotional Campaign
FOOD IS NOT COMPLETE WITHOUT MOUSSY
CARLSBERG / MOUSSY
JWT Jeddah SAUDI ARABIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
BUCKLE UP WITH PRIDE
MAS HOLDING / ROAD SAFETY CAMPAIGN
AGENCY 222 Doha QATAR
A04 Digital Media in a Promotional Campaign
CLOSE UP CITY OF SMILES
UNILEVER / TOOTHPASTE
JWT Jeddah SAUDI ARABIA
C01 Integrated Campaign Led By Promo & Activation
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON
B02 Consumer Products
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON
A01 Event & Field Marketing
SPOT THE DOT
OPTICA CO. W.L.L / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
A02 New Product Launch/Re-launch
FOR YOUR EYES ONLY
UNILEVER / AXE
WUNDERMAN DUBAI UNITED ARAB EMIRATES