2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Event & Field Marketing
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON
Short List
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
Short List
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
Bronze
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES
Short List
A03 Merchandising/In-store Marketing & Point of Purchase Displays
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
Short List
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Grand Prix
HYPERVENOM FIRST BATCH
NIKE / SPORTSWEAR
JWT DUBAI UNITED ARAB EMIRATES
Bronze
A04 Digital Media in a Promotional Campaign
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Silver
HAPPY ALARM
McDONALD'S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON
Silver
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Silver
A05 Broadcast
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Gold
A06 Print or Standard Outdoor
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
B01 Corporate Image & Information
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
GRANDPARENTS FRAME
JOHNSON AND JOHNSON MIDDLE EAST FZ – LLC / JOHNSON’S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B02 Consumer Products
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Gold
B03 Consumer Services
HAPPY ALARM
McDONALD'S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Silver
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Gold
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Short List
C01 Integrated Campaign Led By Promo & Activation
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON
Bronze