Brand | EASY CARE |
Product/Service | EASY WIPES |
Entrant | GREEN MARK AGENCY Cairo, EGYPT |
Category | Event & Field Marketing |
Entrant Company
|
GREEN MARK AGENCY Cairo, EGYPT
|
Advertising Agency
|
GREEN MARK AGENCY Cairo, EGYPT
|
The Brief
the client brief was to do a sampling campaign during the summer that deliver refreshment message as a result of using the Wipes, targeting age group 22+,
Describe how the promotion developed from concept to implementation
the creative was to hire a 3 musical artists to plays the most lovely musics at different gathering points during the summer, the music team planned to visit a couple of cafes, beaches, restaurants creating the required buzz around the visited areas. 4 branded cars with a promoters accompanied with the music team
Describe the success of the promotion with both client and consumer including some quantifiable results
The result was a fantastic, consumer-focused, interactive experience with real stand out appeal which created a buzz in all the areas that it toured. target audience interacted with the music, dance, singing and requesting different songs and felt fresh.
Explain why the method of promotion was most relevant to the product or service
Our Objectives was to convey the Re-freshness effect to the target people as a result of using the easy care wipes in a simple way, Hence, using the music was very relevant as it deliver the freshness mode and acts.
Credits
Tarek Radwan |
Green Agency |
Chief Executive Officer |
Engy Abbas |
Green Agency |
Account Executive |