2014 Winners & Shortlists

The Brief

the client brief was to do a sampling campaign during the summer that deliver refreshment message as a result of using the Wipes, targeting age group 22+,

Describe how the promotion developed from concept to implementation

the creative was to hire a 3 musical artists to plays the most lovely musics at different gathering points during the summer, the music team planned to visit a couple of cafes, beaches, restaurants creating the required buzz around the visited areas. 4 branded cars with a promoters accompanied with the music team

Describe the success of the promotion with both client and consumer including some quantifiable results

The result was a fantastic, consumer-focused, interactive experience with real stand out appeal which created a buzz in all the areas that it toured. target audience interacted with the music, dance, singing and requesting different songs and felt fresh.

Explain why the method of promotion was most relevant to the product or service

Our Objectives was to convey the Re-freshness effect to the target people as a result of using the easy care wipes in a simple way, Hence, using the music was very relevant as it deliver the freshness mode and acts.