PABLO & ESTEBAN. ICE BREAKING IDEAS.
Brand | TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL |
Product/Service | SELF-PROMOTION |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Digital Media in a Promotional Campaign |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
PABLO & ESTEBAN Setubal, PORTUGAL
|
The Brief
Get a job working for a top advertising agency in Dubai.
Describe how the promotion developed from concept to implementation
We all know that Creative Directors’ inboxes are always flooded with resumes and portfolios from creatives looking for a job. So to get noticed we needed a unique self-promotion campaign.
Describe the success of the promotion with both client and consumer including some quantifiable results
7 interviews. 3 job offers. We chose MEMAC Ogilvy
Explain why the method of promotion was most relevant to the product or service
All the way from Portugal we decided to use Dubai Lynx 2013 as our stage and created an ‘award-winning figure skating team’ looking to move into advertising.
We created an integrated campaign that brought to life the story of Pablo & Esteban, and reached out to eight specific Creative Directors.
Credits
Tiago Cortez |
Memac Ogilvy |
Art Director |
Tiago Cortez |
Memac Ogilvy |
Copywriter |
Pedro Vicente |
Memac Ogilvy |
Art Director |
Pedro Vicente |
Memac Ogilvy |
Copywriter |