Brand | JOHNSON AND JOHNSON MIDDLE EAST FZ – LLC |
Product/Service | JOHNSON’S BABY |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Corporate Image & Information |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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The Brief
In a region that faces various political and therefore economical challenges, most young adults have to leave their homes to pursue their lives and start a family of their own elsewhere. As parents lead a fast paced life, they are hard-pressed to send updates to their parents who aren’t engaged in social platforms, smartphones or other means of technology. JOHNSON’S Baby wanted to change this and let grandparents be a part of the development of their grandchildren.
Describe how the promotion developed from concept to implementation
For JOHNSON’S Baby, who has been caring for generations for more than 125 years, the Grandparents Frame is a highly relevant solution for the problem this region experiences. It builds a bridge between grandparents who aren’t engaged in means of digital communication and their children who are. It allows them to be part of every day special moments and brings three generations closer together.
Describe the success of the promotion with both client and consumer including some quantifiable results
JOHNSON’S Baby gave away 500 frames and brought thousands of families closer together. Parents continue to send their pictures to the Grandparents Frame, allowing grandparents from now on to witness the development of their grandchildren.
Explain why the method of promotion was most relevant to the product or service
JOHNSON’S Baby gave away the Grandparents Frame, a digital picture frame that is connected to the Grandparents Frame App. The app enables parents to instantly send pictures of special moments of the grandchildren to the grandparents’ home. JOHNSON’S Baby gave away 500 frames to 500 grandparents and brought thousands of families closer together. Parents continue to instantly send their pictures to the Grandparents Frame in the grandparents’ home, making it possible to share every special moment between three generations.
Credits
Fadi Yaish |
Impact BBDO |
Regional Executive Creative Director |
Anne Maro Huberts |
Impact BBDO |
Creative |
Andreas Schwitter |
Impact BBDO |
Creative |
Philip Hovensjö |
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Creative |
Bana Salah |
Impact BBDO |
Senior Creative Designer |
Tanya Vahanian |
Impact BBDO |
Account Manager |
Leen Fakheriddin |
Impact BBDO |
Account Director |
Talal Sheikh Elard |
Impact BBDO |
General Manager |
Alexandre Guimaraes |
Impact Proximity |
Project Director |
Wim Coetzee |
Impact Proximity |
Technical Lead |
Faith Malimban |
Impact Proximity |
User Experience Specialist |
Tahir Kahliq |
Impact Proximity |
Ui Developer |
Benjamin Schwartz |
Impact Proximity |
Digital Account Manager |
Emilie Haddad |
Impact BBDO |
Head Of Broadcast Production |
Marc Hadife |
City Films |
Executive Producer |
Nadine Lteif |
City Films |
Producer |
Toufic Tabbal |
City Films |
Dop |
Simon Habr |
City Films |
Editor |
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Lila Post Beirut |
Post Production |
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Audio Network |
Sound Studio |