2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA OGILVYACTION TUNISIA Tunis TUNISIA
Gold
A02 Best Use of Social Media
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah / LEOCOMM Jeddahh SAUDI ARABIA
Short List
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
A05 Best Launch or Re-launch
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah / LEOCOMM Jeddahh SAUDI ARABIA
Bronze
A06 Best Use of Media Relations
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Bronze
B02 Consumer Services
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Silver
B03 Corporate Reputation
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LEO BURNETT CAIRO EGYPT
Bronze
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON MEMAC OGILVY & MATHER Beirut LEBANON
Silver
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR WALLIS Doha QATAR
Short List
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
B04 Non-Corporate
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES SAHARA COMMUNICATIONS Dubai UNITED ARAB EMIRATES
Gold
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Short List
C01 Best Integrated Campaign Led By PR
WOMEN APPRECIATION MONTH 2013
FAD INTERNATIONAL / WOMEN MONTH
PHENOMENAL PR AND EVENT Jeddah SAUDI ARABIA PHENOMENAL PR AND EVENT Jeddah SAUDI ARABIA
Gold
LUX BEAUTY GALLERY
UNILEVER / LUX SHOWER GELS
LOWE MENA Dubai UNITED ARAB EMIRATES LOWE MENA Dubai / UNILEVER Dubai UNITED ARAB EMIRATES
Bronze
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Bronze