2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
SEEF JUNIOR SUPERSTARS
SEEF MALL / SHOPPING MALL
MEMAC OGILVY & MATHER Manama BAHRAIN MEMAC OGILVY & MATHER Manama BAHRAIN
C01 Best Integrated Campaign Led By PR
SEEF JUNIOR SUPERSTARS
SEEF MALL / SHOPPING MALL
MEMAC OGILVY & MATHER Manama BAHRAIN MEMAC OGILVY & MATHER Manama BAHRAIN
B03 Corporate Reputation
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat KUWAIT
A04 Best Use of Sponsorship
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA IMPACT BBDO Jeddah SAUDI ARABIA
A02 Best Use of Social Media
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B05 Public Affairs
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
B01 Consumer Products (Including Durable Goods)
SHOES ON THE MOVE
CLARKS / BRAND IMAGE
BPG BATES Dubai UNITED ARAB EMIRATES BPG BATES Dubai / COHN & WOLFE DUBAI Dubai UNITED ARAB EMIRATES
A06 Best Use of Media Relations
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
B02 Consumer Services
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A05 Best Launch or Re-launch
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah / LEOCOMM Jeddahh SAUDI ARABIA
Bronze
B04 Non-Corporate
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
A01 Best Use of Digital PR
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA OGILVYACTION TUNISIA Tunis TUNISIA
Gold
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
B02 Consumer Services
THE PROOF OF LOVE
FLOWER TOWN / FLOWER TOWN
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Silver
B04 Non-Corporate
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A02 Best Use of Social Media
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A05 Best Launch or Re-launch
MAYYIL
BANKMED / MAYYIL
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A06 Best Use of Media Relations
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Bronze
B01 Consumer Products (Including Durable Goods)
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A01 Best Use of Digital PR
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
A04 Best Use of Sponsorship
HIDDEN FACES OF DIABETES
PFIZER / HEALTHCARE
MEMAC OGILVY ALGERIA ALGERIA MEMAC OGILVY ALGERIA ALGERIA
C01 Best Integrated Campaign Led By PR
MADE IN JORDAN
AMMAN CHAMBER OF INDUSTRY / JORDANIAN MADE PRODUCTS
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman JORDAN
B03 Corporate Reputation
FUN CITY CHILDREN'S PLAY INDEX
LANDMARK LEISURE / INDOOR ENTERTAINMENT CENTRES
GOLIN HARRIS Dubai UNITED ARAB EMIRATES GOLIN HARRIS Dubai UNITED ARAB EMIRATES
A04 Best Use of Sponsorship
15 YEARS BACKING EL AHLY CLUB
JUHAYNA / SPONSORSHIP
LEO BURNETT CAIRO EGYPT LEO BURNETT CAIRO EGYPT
C01 Best Integrated Campaign Led By PR
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON MEMAC OGILVY & MATHER Beirut LEBANON
A02 Best Use of Social Media
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
B01 Consumer Products (Including Durable Goods)
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Best Launch or Re-launch
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah / LEOCOMM Jeddahh SAUDI ARABIA
A01 Best Use of Digital PR
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
B03 Corporate Reputation
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LEO BURNETT CAIRO EGYPT
Bronze
B04 Non-Corporate
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES SAHARA COMMUNICATIONS Dubai UNITED ARAB EMIRATES
Gold
A02 Best Use of Social Media
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah / LEOCOMM Jeddahh SAUDI ARABIA
Short List
C01 Best Integrated Campaign Led By PR
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B04 Non-Corporate
DON'T GO TO LEBANON
MINISTRY OF TOURISM / MINISTRY OF TOURISM
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A04 Best Use of Sponsorship
WE ONLY HAVE EACH OTHER
MOBINIL / MEDIA RELATIONS
LEO BURNETT CAIRO EGYPT LEO BURNETT CAIRO EGYPT
B03 Corporate Reputation
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON MEMAC OGILVY & MATHER Beirut LEBANON
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON MEMAC OGILVY & MATHER Beirut LEBANON
A02 Best Use of Social Media
GREET TO FEED
SAMSUNG / SAMSUNG
LEO BURNETT JORDAN Amman JORDAN LEO BURNETT JORDAN Amman JORDAN
B04 Non-Corporate
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A03 Best Use of Live Events, Stunts and or Celebrity Endorsement
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C01 Best Integrated Campaign Led By PR
WOMEN APPRECIATION MONTH 2013
FAD INTERNATIONAL / WOMEN MONTH
PHENOMENAL PR AND EVENT Jeddah SAUDI ARABIA PHENOMENAL PR AND EVENT Jeddah SAUDI ARABIA
Gold
A02 Best Use of Social Media
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
B03 Corporate Reputation
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON MEMAC OGILVY & MATHER Beirut LEBANON
Silver
C01 Best Integrated Campaign Led By PR
LUX BEAUTY GALLERY
UNILEVER / LUX SHOWER GELS
LOWE MENA Dubai UNITED ARAB EMIRATES LOWE MENA Dubai / UNILEVER Dubai UNITED ARAB EMIRATES
Bronze
B04 Non-Corporate
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Short List
A02 Best Use of Social Media
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR WALLIS Doha QATAR
B03 Corporate Reputation
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR WALLIS Doha QATAR
Short List
C01 Best Integrated Campaign Led By PR
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
Bronze