2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Mailings
THE ORIGAMI INVITES
HARVEY NICHOLS / STORE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PRISONER'S BOOK
RED BULL / ENERGY DRINK
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A02 Premiums & Giveaways
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Gold
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A04 Digital Media in a Direct Campaign
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Silver
A05 Ambient/Alternative Media
CAR KEYS
UCA INSURANCE / CAR INSURANCE
DRIVE DENTSU Beirut LEBANON
Short List
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
Short List
A07 Print or Standard Outdoor
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
B01 Corporate Image & Information
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B02 Consumer Products
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Gold
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Bronze
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Silver