2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A04 Digital Media in a Direct Campaign
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
B01 Corporate Image & Information
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
A01 Mailings
EXECUTIVE MINI MAGAZINE
EXECUTIVE MAGAZINE / A01
B, Beirut LEBANON
A05 Ambient/Alternative Media
CAR KEYS
UCA INSURANCE / CAR INSURANCE
DRIVE DENTSU Beirut LEBANON
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
B02 Consumer Products
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
A02 Premiums & Giveaways
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
A03 Company Literature
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
B03 Consumer Services
MEET ME THERE
EMIRATES SKYWARDS / FREQUENT FLYER PROGRAMME
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
B04 Business Products & Services
LONG & FLAT STEEL
WATANIA STEEL / STEEL
DRIVE DENTSU Jeddah SAUDI ARABIA
A07 Print or Standard Outdoor
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A06 Broadcast
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C01 Integrated Campaign led by Direct Marketing
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SAVE THE LAST GARDEN
ASSOCIATION FOR THE PROTECTION OF LEBANESE HERITAGE / AWARENESS CAMPAIGN
PUBLICIS BEIRUT Beirut LEBANON
A06 Broadcast
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B04 Business Products & Services
THE PIT PATCH PACK
MICROSOFT / UPGRADE TO WINDOWS 8
WUNDERMAN DUBAI UNITED ARAB EMIRATES
A07 Print or Standard Outdoor
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A03 Company Literature
MAKING RAMADAN PERSONAL
DIGITAL REPUBLIC / BRAND
DIGITAL REPUBLIC Cairo EGYPT
A02 Premiums & Giveaways
FAMILY TIME MINUTE GUIDES
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B03 Consumer Services
THE ORIGAMI INVITES
HARVEY NICHOLS / STORE
FP7/DXB Dubai UNITED ARAB EMIRATES
B02 Consumer Products
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
B01 Corporate Image & Information
BEYOND THE ARABIC ALPHABET
KAIRO / ADVERTISING AGENCY
KAIRO Cairo EGYPT
A05 Ambient/Alternative Media
THE BOLT INVITE
BAHRAIN AIRPORT COMPANY / SAFETY WEEK
MEMAC OGILVY & MATHER Manama BAHRAIN
A04 Digital Media in a Direct Campaign
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
A01 Mailings
EID CARD
TBWA\QATAR / ADVERTISING
TBWA\QATAR Doha QATAR
ALNOWAIR LAUNCH INVITATION
ALNOWAIR / POSITIVITY :)
ALNOWAIR Kuwait KUWAIT
A04 Digital Media in a Direct Campaign
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
A05 Ambient/Alternative Media
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA
B03 Consumer Services
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
B02 Consumer Products
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
B01 Corporate Image & Information
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON
A02 Premiums & Giveaways
ONE MINUTE FAMILY TIME COUPONS
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
C01 Integrated Campaign led by Direct Marketing
THE PRECIOUS MINUTE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Print or Standard Outdoor
TEAR IT
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
A02 Premiums & Giveaways
THE BOOK OF JOY
AGTHIA / YOPLAIT YOGHURT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
B01 Corporate Image & Information
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
B03 Consumer Services
HAPPY ALARM
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON
B02 Consumer Products
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
A04 Digital Media in a Direct Campaign
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON
A01 Mailings
F1 INVITE PACKAGE
ABU DHABI MOTORSPORTS MANAGEMENT / F1 RACE
IMPACT BBDO Abu Dhabi UNITED ARAB EMIRATES
A05 Ambient/Alternative Media
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
Short List
C01 Integrated Campaign led by Direct Marketing
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
A02 Premiums & Giveaways
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA
B01 Corporate Image & Information
THE WORLD'S MOST ECO-FRIENDLY CALENDAR
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A01 Mailings
FLAT PACK CAMERA
IKEA / QATAR STORE OPENING
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES
B02 Consumer Products
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON