2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A05 Ambient/Alternative Media
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
Short List
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
WEAR NO ANIMALS
SANCTUARY ASIA / WILDLIFE MAGAZINE
BPG BATES Dubai UNITED ARAB EMIRATES
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
TABLE TOP
FRIENDS OF CANCER PATIENTS / PUBLIC SERVICE - SKIN CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES
CAR LOVER'S LIE DETECTOR TEST
HSBC / CAR LOAN
JWT DUBAI UNITED ARAB EMIRATES
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
WHO AM I?
RENAULT / CAPTUR
JWT MOROCCO
SAVE THE LAST GARDEN
ASSOCIATION FOR THE PROTECTION OF LEBANESE HERITAGE / AWARENESS CAMPAIGN
PUBLICIS BEIRUT Beirut LEBANON
CAR KEYS
UCA INSURANCE / CAR INSURANCE
DRIVE DENTSU Beirut LEBANON
Short List
THE BOLT INVITE
BAHRAIN AIRPORT COMPANY / SAFETY WEEK
MEMAC OGILVY & MATHER Manama BAHRAIN
A06 Broadcast
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A07 Print or Standard Outdoor
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
TEAR IT
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
B01 Corporate Image & Information
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE WORLD'S MOST ECO-FRIENDLY CALENDAR
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SPRITE CRICKET STARS - THE GAME CHANGER
COCA-COLA / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
SANTA CAUSE
MEMAC OGILVY / SUPPORTING SYRIAN REFUGEES
MEMAC OGILVY & MATHER Beirut LEBANON
BEYOND THE ARABIC ALPHABET
KAIRO / ADVERTISING AGENCY
KAIRO Cairo EGYPT
B02 Consumer Products
TREADMILL VENDING MACHINE
ADIDAS / BOOST
LIQUID THREAD Dubai UNITED ARAB EMIRATES
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES
THE BOOK OF JOY
AGTHIA / YOPLAIT YOGHURT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
FOR YOUR EYES ONLY
UNILEVER / AXE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LVL UP
NIKE / FOOTWEAR
JWT DUBAI UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE SELF-LEVELLING AD
VOLKSWAGEN / ELECTRONIC STABILITY CONTROL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Gold
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
CLOSE UP CITY OF SMILES
UNILEVER / TOOTHPASTE
JWT Jeddah SAUDI ARABIA
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
B03 Consumer Services
HAPPY ALARM
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES