| Brand | SAMSUNG |
| Product/Service | SAMSUNG |
| Entrant | LEO BURNETT JORDAN Amman, JORDAN |
| Category | Digital Media in a Direct Campaign |
|
Entrant Company
|
LEO BURNETT JORDAN Amman, JORDAN
|
|
Advertising Agency
|
LEO BURNETT JORDAN Amman, JORDAN
|
The Brief
For every video/message shared a meal will be donated to feed a hungry child on behalf of the participant.
Creative Execution
This year, Samsung wanted people to take part of their Ramadan initiative by simply sharing emotions through a short video with a positive Ramadani greeting message.
Describe the creative solution to the brief/objective.
So we created a facebook application along with offline kiosks and in-store branding inviting people to share their messages and add it to the chain of videos.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett |
Executive Regional Creative Director |
| Sary Najjar |
Leo Burnett Jordan |
Associate Creative Director |
| Aram Taminian |
Leo Burnett Jordan |
Art Director |
| Samar Zureik |
Leo Burnett Jordan |
Junior Art Director |
| Sariah Rida |
Leo Burnett Jordan |
Junior Art Director |
| Ibrahim Al/Far |
Leo Burnett Jordan |
Arabic Copywriter |
| Samer Atherah |
Leo Burnett Jordan |
Communication Supervisor |
| Souha Samaha |
Leo Burnett Jordan |
Communication Executive |
| Omar Turk |
Leo Burnett Jordan |
Social Media Account Manager |