| Brand | WATANIA STEEL |
| Product/Service | STEEL |
| Entrant | DRIVE DENTSU Jeddah, SAUDI ARABIA |
| Category | Mailings |
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Entrant Company
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DRIVE DENTSU Jeddah, SAUDI ARABIA
|
|
Advertising Agency
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DRIVE DENTSU Jeddah, SAUDI ARABIA
|
The Brief
Watania Steel, a well established Saudi Company that specializes in manufacturing Rebar Steel products wants to promote the launch of
Its latest product, Flat Steel Sheets.
Creative Execution
The execution was very relevant because the client is very much aware off now with the availability of Flat Steel at Watania Steel. Long Steel and Flat Steel products.
Describe the creative solution to the brief/objective.
A DM was created for Watania’s current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the flat steel sheet product with the message:” Now Flat Steel available in addition to our rebar steel.”
Results
Watania Steel received a lot of calls and orders for Flat and long steel...Sales increase 12% compare to last year.
Credits
| Christian Djermakian |
Drive Dentsu |
Cco |
| Ahmad Beck |
Drive Dentsu/Jeddah |
Executive Creative Director |
| Azmi Afyouni |
Drive Dentsu/Jeddah |
Managing Director |
| Jimi Imad |
Drive Dentsu/Jeddah |
Senior Art Director |