2014 Winners & Shortlists

The Brief

Kairo, the new independent Advertising Agency of Egypt wanted to demonstrate through a DM piece, that was sent to both clients and the creative community of the Middle East, the wealth of Kairo's knowledge and our ability to derive meaning, find inspiration and change perception of things that most people take for granted.

Creative Execution

This DM piece is a the right demonstration of multilayered creativity of a creative boutique Agency.

Describe the creative solution to the brief/objective.

How can we translate that knowledge into eye-candy, through typography, colour, materials, binding, printing, embossing, and overall handmade craft. Letters of the Arabic Alphabet have meanings and secrets far beyond their phonetic sounds. Inside this Box is a set of three typographic booklets along with three posters attached inside each one of them that explore three letters of the Arabic Alphabet, through experimental typography, in a quest to reveal some of the beauty and mystery of a culture constantly misjudged.

Results

50 DM boxes were sent out to clients and the creative community. We received more than 150 additional requests to buy our DM boxes, which are currently in the making. In addition to a handful of new business leads.